# Cereal Art Murals Kellogg’s Created an Installation with Krave Cereal at Comic-Con By Laura McQuarrie | Published 2016-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cereal-art References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/kelloggs-krave-creates-live-art-installation-using-cereal-comic-con/) & [vimeo](https://vimeo.com/176826835) At this year's Comic-Con, [Kellogg's](https://www.trendhunter.com/trends/kelloggs-town) created a unique cereal art installation using its own [Krave](https://www.trendhunter.com/trends/kelloggs-products) cereal. Artwork was created on-site at [Nerd HQ](https://www.trendhunter.com/trends/skittles-pride-packaging) by comic book artist Francis Manapul, who created multiple installations using cereal over the course of Comic-Con—each intricate cereal art installation piece took about five hours to complete. The stunt was accompanied by a poster that invited attendees to share a "nerd craving." Many food and beverage brands have taken to creating everything from posters, billboards and art pieces using their own products. In the case of Kellogg's, Comic-Con is the perfect destination for the cereal brand to show off its new Krave cereal to a group of consumers, particularly young groups of students who need easy breakfasts and quick late-night snacks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Cereal Art Installations:** Food and beverage companies can utilize cereal as a medium to create unique installations that captivate audiences and promote their products as art. - **Product-based Art Marketing:** Brands can leverage their products as creative mediums to develop innovative marketing strategies that appeal to consumers' interest in both art and commerce. - **Interactive Marketing Stunts:** Creating interactive marketing stunts, like Kellogg's cereal art installation, can help brands increase engagement with their target audience and encourage social media sharing. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can use cereal as a creative medium to develop marketing strategies that differentiate their products from competitors and captivate audiences. - **Advertising and Marketing:** The use of product-based art marketing allows advertising and marketing firms to develop innovative strategies that resonate with audiences and drive business growth for their clients. - **Event Planning and Promotion:** Event planning and promotion agencies can create interactive installations and stunts, like Kellogg's cereal art installation, to enhance attendee experiences and generate buzz around events. ## Related on Trend Hunter - [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [Comic Book Character Cereals](https://www.trendhunter.com/trends/dc-strong-berry-capn-crunch.md) - [Macaron-Flavored Cereals](https://www.trendhunter.com/trends/kelloggs-miraculous-cereal.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [Dark-Comedy Inspired Cereals](https://www.trendhunter.com/trends/wednesday-cereal.md)