# Weightless Gel Moisturizers Cerave's Ultra-Light Gel Moisturizer Instantly Soothes & Hydrates By Laura McQuarrie | Published 2023-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cerave-gel-moisturizer References: [newbeauty](https://www.newbeauty.com/cerave-moisturizing-gel-review/) & [cerave](https://www.cerave.com/skincare/moisturizers/facial-moisturizers/ultra-light-gel-moisturizer) Consumers who prefer gel moisturizers typically have a skin type that tends to be oilier or combination, as these lightweight formulations provide optimal hydration without adding excess heaviness or greasiness to their skin—and [Cerave's](https://www.trendhunter.com/trends/dermatologistapproved) first-ever gel moisturizer is well-suited to serving their skincare needs. Cerave's Ultra-Light Moisturizing Gel is packed with the brand's signature ceramides, plus glycerin, hyaluronic acid and niacinamide to soothe, support and strengthen the [skin barrier](https://www.trendhunter.com/trends/ceramide-skin-barrier-moisturizer). Despite being lightweight, this hard-working gel moisturizer boasts CeraVe’s MVE Technology, Multivesicular Emulsion, which delivers a delayed release of hydration for lasting comfort throughout the day. This water-based, oil-free formula is refreshing and fast-absorbing, and it will be well-received by those who find creams to be too heavy for their needs. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 93% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Lightweight Gel Moisturizers:** Cerave's Ultra-Light Gel Moisturizer offers a lightweight alternative to traditional creams, providing optimal hydration without heaviness or greasiness. - **Water-based Skincare Products:** The water-based, oil-free formula of Cerave's Ultra-Light Gel Moisturizer offers a refreshing and fast-absorbing option for those who prefer lightweight hydration. - **Delayed Release Hydration:** Cerave's Ultra-Light Gel Moisturizer utilizes MVE technology to deliver a delayed release of hydration, ensuring lasting comfort throughout the day. ### Industries Being Reshaped - **Skincare:** The lightweight gel moisturizer trend offers opportunities for skincare brands to develop innovative products catering to consumers who prefer lightweight, non-greasy hydration. - **Cosmetics:** The water-based, oil-free formula trend presents disruptive innovation opportunities for cosmetic companies to create gel moisturizers that provide effective hydration without adding heaviness to skin. - **Personal Care:** The delayed release hydration trend opens up possibilities for personal care brands to develop products that deliver long-lasting comfort and hydration to consumers in a lightweight gel formulation. ## Related on Trend Hunter - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Encapsulated Niacinamide Moisturizers](https://www.trendhunter.com/trends/lightweight-gelcream.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Lightweight Fluid Moisturizers](https://www.trendhunter.com/trends/fluid-moisturizer.md) - [Lightweight Collagen Moisturizers](https://www.trendhunter.com/trends/mixsoon-pdrn-collagen-cream.md) - [Ultra-Lightweight Moisturizing Creams](https://www.trendhunter.com/trends/whisper-weight.md) - [Sorbet-Like Moisturizers](https://www.trendhunter.com/trends/vinohydra.md) - [Skin Barrier-Boosting Moisturizers](https://www.trendhunter.com/trends/ceramide-skin-barrier-moisturizer.md) - [Skin Barrier-Focused Creams](https://www.trendhunter.com/trends/barrier-balancing-water-cream.md)