# Immersive Cleanser Pop-Ups CeraVe Cleanser Playland Shares the Fun of Facial Cleansing By Laura McQuarrie | Published 2023-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cerave-cleanser-playland References: [benzinga](https://www.benzinga.com/pressreleases/23/07/n33214614/cerave-unveils-first-ever-cleanser-playland-in-new-york-city-to-teach-consumers-and-content-creato) & [ceravecleanserplayland](http://www.ceravecleanserplayland.com/) For just one day only, dermatologist-recommended skincare brand CeraVe will be inviting people in New York City to experience CeraVe Cleanser Playland at Chelsea Industrial. This experience centers around getting people to see the importance of proper facial cleansing, as well as how it can be fun and fulfilling. The play-inspired installation gives attendees the chance to get complimentary cleansers and tips from two of the leading dermatologists in the United States, Dr. Marisa Garshick and Dr. Wallace Nozile. On-site, there's a Hydrating Cleanser slide and an Acne Cleanser balanced-skin seesaw, along with the chance for people to discover the brand's latest launches: the Hydrating Foaming Oil Cleanser and the Acne Foaming Cream Wash. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 73% | Activity: 94% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Immersive Cleanser Experiences:** Creating immersive pop-up experiences that highlight the fun and importance of facial cleansing. - **Dermatologist-led Skincare Education:** Providing opportunities for consumers to receive skincare tips and advice directly from leading dermatologists. - **Innovative Cleanser Product Launches:** Introducing new and innovative cleanser products that cater to specific skincare needs, such as hydrating and acne-prone skin. ### Who This Affects Most - **Skincare:** Capitalizing on the growing demand for skincare products and experiences that prioritize proper facial cleansing. - **Pop-up Experiences:** Creating immersive and engaging pop-up installations that offer a unique and interactive way for consumers to experience and learn about products. - **Dermatology:** Collaborating with dermatologists to provide expert advice and guidance on proper skincare routines and product selection. ## Related on Trend Hunter - [Secret Skincare Pop-Ups](https://www.trendhunter.com/trends/hey-its-cerave-popup.md) - [Celebrative Skincare Pop-Ups](https://www.trendhunter.com/trends/cerave-commemorates-20-years.md) - [Educational Skincare Soap Operas](https://www.trendhunter.com/trends/cleanse-like-a-derm.md) - [Interactive Skincare Labs](https://www.trendhunter.com/trends/cetaphil-skinlabs.md) - [Educational Skincare Mazes](https://www.trendhunter.com/trends/the-skin-me-maze.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md) - [Empowering Skin Pop-Ups](https://www.trendhunter.com/trends/positivity-lab.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md)