# Concentrated Ceramide Moisturizers d'you's Moisturizer Fortifies the Skin Barrier from Within By Laura McQuarrie | Published 2024-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ceramide-moisturizer References: [dyou.co](https://www.dyou.co/products/in-my-defence-moisturiser)  There are countless ceramide moisturizers on the market and 'in my defence' by [d'you](https://www.trendhunter.com/trends/capsule-sunscreen) is a standout that uses 1% pure ceramides, which amounts to 20 times the industry standard. This [barrier-building ceramide moisturizer](https://www.trendhunter.com/trends/belif-moisturizing-bomb) features a patented five-ceramide blend and other essential lipids at "the optimal ratio of 3:1:1." The brand's unique formulation mimics the proportion in which lipids like cholesterol and fatty acids are naturally present to support the skin barrier. This moisturizer for all skin types helps to support stronger, more resilient skin with a potent vegan formula, and it shares a pleasing botanical scent and a cooling effect on the skin. This nourishing, softening and plumping moisturizer is one to reach for to address everything from irritation and redness to accelerated acne healing and skin regeneration. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 93% | Activity: 57% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Concentrated Ceramide Moisturizers:** d'you's Moisturizer uses 20 times the industry standard of pure ceramides. - **Barrier-building Skincare:** The patented five-ceramide blend in d'you's Moisturizer fortifies the skin barrier. - **Potent Vegan Formulas:** d'you's Moisturizer supports stronger, more resilient skin with its vegan formula. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore creating concentrated ceramide moisturizers with higher amounts of pure ceramides. - **Cosmetics:** Cosmetic brands can focus on developing barrier-building skincare products that enhance the strength of the skin barrier. - **Health and Wellness:** The health and wellness industry can tap into the growing demand for vegan skincare products with potent formulas. ## Related on Trend Hunter - [Skin Barrier-Boosting Moisturizers](https://www.trendhunter.com/trends/ceramide-skin-barrier-moisturizer.md) - [Barrier Care Moisturizers](https://www.trendhunter.com/trends/barrier-repair-moisturizer.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Barrier Repair Body Moisturizers](https://www.trendhunter.com/trends/ceramide-body-moisturizer.md) - [Barrier-Strengthening Moisturizers](https://www.trendhunter.com/trends/molecular-mesh.md) - [Encapsuled Ceramide Creams](https://www.trendhunter.com/trends/atobarrier365-cream.md) - [Ceramide-Boosting Moisturizers](https://www.trendhunter.com/trends/active-skin-barrier-care-range.md) - [Moisture Barrier Mists](https://www.trendhunter.com/trends/barrier-bounce-bi-phase-mist.md) - [Non-Comedogenic Moisturizers](https://www.trendhunter.com/trends/barrier-build-skin-protectant-cream.md)