# CEO-Branded eSports Collaborations 100 Thieves is Creating Merch With its CEO, Matt Haag By Ell Smith | Published 2019-04-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ceobranded-esports-collaborations-100-thieves-is-creating-merch-with-its-ce References: [dexerto](https://www.dexerto.com/entertainment/new-100-thieves-nadeshot-merch-collab-release-date-announced-money-theme-469252) & [100thieves](https://www.100thieves.com) The [North American eSports](https://www.trendhunter.com/trends/selfhealing-frp-composite) organization 100 Thieves is [creating merchandise](https://www.trendhunter.com/trends/valorant-x-fragment) with the help of its CEO, Matt 'Nadeshot' Haag. The unique inter-company branding would reference not only the CEO but the company he runs, offeirng fans a dynamic line that's sure to impress. The collaboration was first teased on [Twitter](https://www.trendhunter.com/trends/elon-musk-and-x), when Haag posted both his logo and the logo of the 100 Thieves. The images were posted on top of an attention-grabbing, vibrant green backdrop. Accompanying the photo was a caption that included three emojis, each of which elicited a sense of mystery and anticipation. While the theme of the line is unknown, users are suspecting something related to money, as Haag's logo 'Nadeshot' features a dollar sign in place of the 'S.' ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Ceo-branded Merchandise:** More CEOs are collaborating with their companies to create unique merchandise lines, providing an opportunity for cross-promotion and increased brand recognition. - **Esports-inspired Apparel:** The intersection between eSports and fashion is growing, providing an opportunity for innovative design and marketing collaborations. - **Social Media Teasers:** Creating anticipation through cryptic social media posts can generate buzz and excitement around upcoming product launches or collaborations. ### Sectors Adopting This - **Esports:** The eSports industry is constantly growing and evolving, providing ample opportunities for innovation and collaboration within the sector. - **Fashion:** The intersection between fashion and gaming/eSports is a burgeoning market, providing a unique opportunity for designers and brands to tap into a new audience. - **Marketing:** Using social media as a tool to create hype and anticipation for upcoming products or collaborations can be an effective marketing strategy for a wide range of industries. ## Related on Trend Hunter - [Esports Influencer Tours](https://www.trendhunter.com/trends/pga-tour-2k23-1.md) - [Esports-Backed Energy Drinks](https://www.trendhunter.com/trends/juvee.md) - [Exclusive Performance Eyewear Capsule](https://www.trendhunter.com/trends/100-thieves-and-oakley.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md) - [Organization-Backed Video Games](https://www.trendhunter.com/trends/100-thieves-4.md) - [Esports Beer Sponsorships](https://www.trendhunter.com/trends/100-thieves-2.md) - [Esports-Themed Tech Peripherals](https://www.trendhunter.com/trends/higround-3.md) - [360-Degree Sound Gaming Headsets](https://www.trendhunter.com/trends/jbl-x-100-thieves.md) - [Esports-Themed Mechanical Keyboards](https://www.trendhunter.com/trends/faze-clan.md)