# Anxiety-Relieving House Agents This Century 21 Super Bowl Commercial Plays on In-Law Anxieties By Jonathon Brown | Published 2013-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/century-21-super-bowl References: [youtu.be](http://youtu.be/2vxYW0lL9rM) & [century21](http://www.century21.ca/) The new Century 21 Super Bowl commercial aired last night on [CBS](https://www.trendhunter.com/trends/mayotivations-campaign), playing on a long-established anxiety between the groom and his soon-to-be in laws. Everyone knows getting new in-laws is one of the few drawbacks to getting married, but how would you feel if you were about to [move in with them](https://www.trendhunter.com/trends/new-beginnings) too? At that point, it’s not just a commitment to your soon-to-be wife you have to consider, but also a commitment to her parents. In the Century 21 Super Bowl ad, the groom faints as soon as the mother-in-law reminds him they are all going to live together soon. Instead of calling for a doctor, the bride calls out for a Century 21 agent to help [calm anxieties](https://www.trendhunter.com/trends/election-escape). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Anxiety-relieving Services:** There is a growing market for businesses that cater to anxiety-relief services, providing individuals with solutions to mitigate stress and anxieties. - **Collaborative Home-living:** The concept of home-sharing is becoming more popular, creating new innovations in shared living spaces that cater to modern, alternative living arrangements. - **Elevated Marketing Strategies:** Effective marketing campaigns that utilize emotional triggers and relatable scenarios are becoming more popular among businesses in various industries. ### Where This Applies - **Real Estate:** Real estate companies can capitalize on the growing demand for innovative housing solutions that promote psychological comfort and create a collaborative living environment. - **Health and Wellness:** Health and wellness businesses have the opportunity to provide specialized anxiety-relief services to individuals who are seeking alternative solutions for coping with stress and anxiety. - **Advertising:** Businesses in the advertising industry can adopt new marketing strategies that appeal to consumers’ emotions and relatable experiences, creating more effective brand messaging that resonates with audiences. ## Related on Trend Hunter - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Neighborly Real Estate Ads](https://www.trendhunter.com/trends/wont-you-be-my-neighbor.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [Whimsical Home Tours](https://www.trendhunter.com/trends/the-pillsbury-doughboy.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md)