# Hipsterized Holiday Icon Ads This Year the Central Park Sydney Mall Has a Youthful Hipster Santa By Laura McQuarrie | Published 2013-12-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/central-park-sydney References: [designtaxi](http://designtaxi.com/news/362758/Hipster-Santa-The-Contemporary-Christmas-Icon-To-Promote-A-Shopping-Mall/) & [centralparksydney](http://www.centralparksydney.com/shop/hipster-santa) Central Park Sydney came up with an interesting way to relate to [young shoppers](https://www.trendhunter.com/trends/wrapped-in-heat) this season. Instead of enticing shoppers with a traditional Santa Claus, this year it has a series of ads featuring [hipster Santa](https://www.trendhunter.com/trends/santa-suite). The ads feature the hip, irreverent Santa with sayings like "Chill with me at Central. Or Don't. Whatever" and "Leave me out a coconut water and a gluten-free macaron." This text is overlayed atop street style-like captures of the youthful Saint Nick. Shoppers will be able to visit the mall and snap selfies with Hipster Santa and see his list of Santa-approved gifts that he has deemed "totes amaze." Central will also have [branded gift wrap](https://www.trendhunter.com/trends/holiday-your-way) that is of course, cool and recyclable. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Santa Claus Trend:** Disruptive Innovation Opportunity: Create holiday marketing campaigns that cater to younger consumers by featuring alternative versions of Santa Claus. - **Street Style Advertising Trend:** Disruptive Innovation Opportunity: Incorporate street style aesthetics into advertising campaigns to appeal to modern, fashion-conscious audiences. - **Sustainable Gift Wrap Trend:** Disruptive Innovation Opportunity: Develop eco-friendly gift wrapping options that align with consumers' growing desire for sustainability. ### Sectors Adopting This - **Retail:** Disruptive Innovation Opportunity: Implement interactive experiences in malls and stores that allow customers to engage with alternative Santa Claus characters. - **Marketing and Advertising:** Disruptive Innovation Opportunity: Experiment with unconventional and edgy advertising concepts, such as using street style visuals and irreverent messaging. - **Sustainability and Eco-friendly Products:** Disruptive Innovation Opportunity: Create and market sustainable gift wrapping materials that appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md)