# Functional Sparkling Water Centr Enhanced is Powered by Nootropic & Adaptogenic Ingredients By Laura McQuarrie | Published 2023-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/centr-enhanced-drink References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23227-centr-and-kyowa-hakko-launch-functional-water) & [drinkcentr](https://drinkcentr.com/products/centr-enhanced-12-pk)  Centr Enhanced is a new [functional sparkling water](https://www.trendhunter.com/trends/functional-sparkling-waters) from biotechnology company [Kyowa Hakko USA](https://www.trendhunter.com/trends/karma-energy-water) and this launch marks the first time that Centr is exploring the non-CBD category. This canned beverage is fueled by [nootropic and adaptogenic ingredients](https://www.trendhunter.com/trends/drink-for-productivity), and Kyowa Hakko’s Cognizin citicoline, a nutrient that supports brain health. Additionally, the drink is beneficial for boosting moods, reducing stress and enhancing focus, mental clarity, memory and energy. This beverage has the potential to benefit all sorts of consumers, including students, professionals who want to improve their performance at work, or anyone who wants to feel better in their day-to-day life. The sparkling citrus water is fast-acting and boasts a formula of all-natural ingredients, no caffeine, no sugar and no sweeteners. Alternatively, the brand offers Centr Enhanced+ with 60mg of natural caffeine. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 73% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Sparkling Water:** Kyowa Hakko USA's Centr Enhanced enters the nootropic and adaptogenic ingredients market. - **Brain-boosting Beverages:** Functional sparkling water like Centr Enhanced can improve focus, mental clarity, and memory. - **Natural Energy Beverages:** Centr Enhanced's all-natural formula and use of natural caffeine fits into the trend of consumers seeking natural energy sources. ### Who This Affects Most - **Beverage Industry:** Kyowa Hakko USA's Centr Enhanced creates a new offering in the non-CBD functional beverage market. - **Health and Wellness Industry:** Functional sparkling waters like Centr Enhanced can position themselves as a health-conscious option for consumers seeking brain-boosting and natural energy beverages. - **Education Industry:** Centr Enhanced's nootropic ingredients can attract students seeking increased focus and mental clarity during study sessions. ## Related on Trend Hunter - [Functional Nootropic Sparking Waters](https://www.trendhunter.com/trends/centr-enhanced.md) - [Enhanced Functional Beverages](https://www.trendhunter.com/trends/centr-enhanced-beverages.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Sparkling Super Beverages](https://www.trendhunter.com/trends/all-phenoms-drinks.md) - [Caffeinated Functional Sparkling Waters](https://www.trendhunter.com/trends/heywell-x-foxtrot.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md)