# Enhanced Functional Beverages CENTR Enhanced Supports Energy, Focus and Clarity By Laura McQuarrie | Published 2023-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/centr-enhanced-beverages References: [finance.yahoo](https://finance.yahoo.com/news/centr-unveils-breakthrough-functional-wellness-130000833.html) & [stockhouse](https://stockhouse.com/news/press-releases/2023/09/05/centr-named-finalist-for-the-2023-nexty-awards-at-natural-products-expo-east-for)  CENTR has been honored as a finalist in the 2023 NEXTY Awards at Natural Products Expo East and at the event, the functional wellness beverage company will be showcasing its groundbreaking [CENTR Enhanced](https://www.trendhunter.com/trends/centr-enhanced) lineup. A fusion of science and flavor, these all-new beverages from the brand focus on enhancing mood, reducing stress and optimizing cognitive function with their advanced formulas. [Nootropics and adaptogens](https://www.trendhunter.com/trends/natural-nootropic) are included in the lineup, which includes CENTR Enhanced [Clarity](https://www.trendhunter.com/trends/clarity-tonics) with a refreshing Citrus Spritz flavor and CENTR Enhanced Focus in equally invigorating Citrus Burst, which energizes with 60mg of green coffee caffeine. In today's fast-paced, stress-filled world, there is both a need and a demand for functional beverages that not only cater to busy lifestyles but also prioritize mental wellness. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 73% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages with Nootropics and Adaptogens:** Opportunity to disrupt the beverage industry by offering functional drinks that enhance mood, reduce stress, and optimize cognitive function with the inclusion of nootropics and adaptogens. - **Science-backed Mood-enhancing Drinks:** Creating disruptive innovation by developing beverages that focus on enhancing mood and prioritizing mental wellness through advanced formulas backed by scientific research. - **Energy-boosting Functional Beverages:** Disruption opportunity in the beverage industry by introducing energy-boosting drinks with ingredients like green coffee caffeine to cater to the needs of individuals with busy and demanding lifestyles. ### Sectors Adopting This - **Functional Wellness Beverages:** Opportunity for disruptive innovation in the functional wellness beverage industry by offering enhanced drinks that support energy, focus, and clarity through unique formulations. - **Natural Products Expo:** Disruption potential in the natural products expo industry by showcasing groundbreaking functional beverages that combine science and flavor to address the needs of consumers seeking mental wellness. - **Beverage Manufacturing:** Opportunity to disrupt the beverage manufacturing sector by producing and marketing functional beverages that cater to the demands of consumers looking for drinks that enhance mood, reduce stress, and optimize cognitive function. ## Related on Trend Hunter - [Functional Nootropic Sparking Waters](https://www.trendhunter.com/trends/centr-enhanced.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Next-Gen Wellness Drinks](https://www.trendhunter.com/trends/wellness-drinks.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md) - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md)