# Beer Census Surveys Boundary Road Brewery's Census Form is a Fun Survey on Beer By Laura McQuarrie | Published 2014-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/census-form References: [adsoftheworld](http://adsoftheworld.com/media/print/boundary_road_brewery_beer_census) & [boundaryroadbrewery.co.nz](http://boundaryroadbrewery.co.nz/) Having to fill out a census form is rarely amusing, but the 'Unauthorized Beer Census New Zealand 2014' will have you bringing the words "fun" and "census" together. Boundary Road Brewery describes that "Every few years, the people in charge of New Zealand as you a series of fun questions about your name, your ethnicities, and whether or not you're a Jedi. Sadly, they never ask the questions that matter." The census gives drinkers the chance to win $1,000 by answering questions on their [purchasing habits](https://www.trendhunter.com/trends/wine-personality-test) and [preference in beer style](https://www.trendhunter.com/trends/roulette-ipa-pack). It's basically a survey on beer, but it's got some sassy remarks in there that you'd never find on another census form, plus filling it out for the possibility of winning $1,000 doesn't hurt either. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Beer Consumption Surveys:** Opportunity for breweries to gather valuable data about consumer preferences and purchasing habits through engaging beer surveys. - **Gamified Market Research:** Incorporating fun and sassy elements into surveys can spice up traditional market research methods and incentivize participation. - **Alternative Census Forms:** Inspiration to reimagine census surveys by introducing humor and unconventional questions to make the data collection process more enjoyable. ### Where This Applies - **Craft Beer Industry:** Craft breweries can take advantage of beer census surveys to understand the changing preferences of beer consumers and adapt their product offerings. - **Market Research Industry:** Market research agencies can explore innovative approaches like gamification to enhance data collection methods and improve respondent engagement. - **Survey Software Providers:** Companies that offer survey software can develop platforms that enable the creation of unconventional and interactive surveys for clients seeking a fresh approach to data collection. ## Related on Trend Hunter - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [British Beer Voting Campaigns](https://www.trendhunter.com/trends/brixton-brewery-yes-we-cans-campaign.md) - [Beer Preference Test Kits](https://www.trendhunter.com/trends/the-heineken-choice.md) - [Spooky Beer Challenges](https://www.trendhunter.com/trends/empty-beer-glass.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md)