# Masking Censorship World Press Freedom Ads By Ayman | Published 2008-05-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/censorship-in-disguise References: [notcot.org](http://www.notcot.org/post/10621/) Censorship is one of the things I hate most, and the most dangerous kind of censorship is the sly and subtle kind that creeps in without making a fuss or grand entrance. It's the little measures and twisted, undercover ways which go unnoticed and undisputed that abuse people's rights. That's why I am loving these prints that were recently used by the Brazilian Association of Press as a celebration of the World Press Freedom Day on 3rd of May. While we have seen an abundance of [shocking](http://www.trendhunter.com/trends/sxual-abuse-children-thai)and [disturbing](http://www.trendhunter.com/trends/shockvertising-against-mutilation)campaigns to promote social awareness and good causes, these prints go for a more subtle and artistic direction to illustrate the stealth of censorship. The two ads show a seemingly normal, beautiful girl and guy that would fit right in a photo shoot. The trick, however, is that his eyes are covered with a blindfold while she is silenced with a wrap around her mouth. The censoring blindfold and wrap have the eyes and mouth drawn on them as to give the illusion that all is fine and dandy: The accompanying message of the prints is, “The censorship never gives up. It always returns disguised.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Subtle Activism:** Opportunity for subtle and artistic direction to convey important issues to audiences - **Visual Metaphors:** Opportunity to use visual metaphors to address complex social problems - **Advocacy Advertising:** Opportunity to use advertising as a tool for advocacy and social change ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to create impactful campaigns that advocate on important issues - **Media:** Opportunity for media organizations to highlight the importance of press freedom and to raise awareness about censorship - **Art and Design:** Opportunity for artists and designers to create impactful visual metaphors that convey important social issues and changes ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Censorship-Combatting Library Initiatives](https://www.trendhunter.com/trends/freedom-to-read-weeks.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Provocative Banned Books Installations](https://www.trendhunter.com/trends/banned-books-jail.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Nordic Library Book Initiatives](https://www.trendhunter.com/trends/dawit-isaak-library.md) - [Censorship-Combatting Social Media Campaigns](https://www.trendhunter.com/trends/operation-retweet.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md)