# Censorship as Direction Beate Uhse Ads By mediterranean | Published 2008-08-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/censoring-beate-uhse References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/beate_uhse_right) We always complain about the overuse of sexuality and scantly clad women in advertising. But once in a while, an ad comes that reminds us it’s not what you’re using, it’s how you use and deploy it that matters. Take these German **Beate Uhse** [billboards](https://www.trendhunter.com/trends/3d-billboards) for example. Having [topless females](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) is nothing new and is actually quite tasteless most of the time. However, the ad creatively uses censorship blocks that are supposed to cover the breasts as arrows that give direction to the where the shop is located. The cool August 2008 campaign is done by Cayenne, Düsseldorf, Germany, with creative directors: Andreas Ruthemann & Marco Obermann; art director Andreas Ruthemann; and Copywriter Marco Obermann. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Creative Censorship:** Using censorship blocks in advertising as a creative element to grab attention and convey a message. - **Directional Ads:** Incorporating arrows in advertisements to provide directions or guide consumers to a specific location. - **Reimagining Taboo:** Exploring ways to challenge conventional norms and perceptions by presenting controversial subjects in a unique and thought-provoking manner. ### Who This Affects Most - **Advertising and Marketing:** Opportunity for advertising agencies and marketers to find innovative ways to use censorship blocks and directional elements to create engaging campaigns. - **Fashion and Retail:** Potential for retailers to incorporate directional elements in their store signage or window displays to attract customers and provide clear guidance. - **Creative Design:** Advancement in creative design techniques, including the use of censorship blocks as artistic elements, can inspire designers to push boundaries and deliver impactful visual communication. ## Related on Trend Hunter - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md)