# Summer-Ready Fitness Beverages Celsius Adds Sparkling Strawberry Guava to Its Line Up By Meagan Sargent | Published 2021-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celsius-summer-fitness-essentials References: [celsius](http://www.celsius.com) & [celsius](https://www.celsius.com/products/celsius/sparkling-strawberry-guava/) [Celsius](https://www.trendhunter.com/trends/celsius-sparkling-strawberry-passionfruit) is considered a "summer fitness essential," and the brand recently released its latest flavor - [Sparkling Strawberry Guava](https://www.trendhunter.com/trends/strawberry-guava) just in time for summer. Celsius beverages are free from calories, added sugar, and preservatives and are also reported to deliver healthy energy that will help accelerate metabolism and help the body burn fat. So Celsius comes as welcome news to fitness enthusiasts looking to improve their results. Celsius, a premier brand loved by many, has an impressive flavor lineup, but this addition comes at the perfect time just ahead of summer. The brand offers consumers many [flavor-forward beverages with a functional twist](https://www.trendhunter.com/trends/celsius-energy-drinks). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages:** The rise in demand for functional beverages presents a disruption opportunity for beverage companies to incorporate health benefits into their products. - **Summer Fitness:** Summer fitness presents a disruption opportunity for fitness companies to offer seasonal products and services that align with consumers' goals for the season. - **Zero-calorie Products:** The demand for zero-calorie products presents a disruption opportunity for food and beverage companies to create products that cater to calorie-conscious consumers. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of functional beverages and create products that cater to health-conscious consumers. - **Fitness Industry:** The fitness industry can capitalize on the trend of summer fitness by offering seasonal products and services that cater to consumers' goals for the season. - **Food Industry:** The food industry can capitalize on the trend of zero-calorie products by offering low-calorie alternatives to popular products and catering to the growing demand for healthier options. ## Related on Trend Hunter - [Tropical Summertime Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-strawberry-passionfruit.md) - [Summer-Themed Energy Drinks](https://www.trendhunter.com/trends/celsius-flavors.md) - [Vibrant Energy Drink Flavors](https://www.trendhunter.com/trends/celsius-drops-two-new-flavors.md) - [Sparkling Raspberry Peach Beverages](https://www.trendhunter.com/trends/sparkling-raspberry-peach.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/celsius.md) - [Zesty Sparkling Beverages](https://www.trendhunter.com/trends/sparkling-lemon-lime.md) - [Frozen Refreshment Energy Drinks](https://www.trendhunter.com/trends/celsius-essentials-flavors.md) - [Tropical-Inspired Energy Drink Flavors](https://www.trendhunter.com/trends/tropicalinspired-energy-drink.md) - [Flavor-Driven Energy Drink Ranges](https://www.trendhunter.com/trends/celsius-energy-drinks.md)