# Candy-Like Energy Drinks CELSIUS Blue Razz Lemonade is Part of the Brand's Fizz-Free Range By Michael Hemsworth | Published 2024-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celsius-blue-razz-lemonade References: [bevnet](https://www.bevnet.com/news/2024/celsius-launches-new-fizz-free-flavor-blue-razz-lemonade) & [celsius](https://www.celsius.com/)  The [CELSIUS](https://www.trendhunter.com/trends/celsius-fizzfree) Blue Razz Lemonade energy drink has been launched by the brand to coincide with the new year and provide consumers with a delicious, candy-like refreshment experience. The drink is part of the brand's Fizz-Free range that has no effervescence and boasts a citrus-flavored base with notes of sweet blue raspberry that will call to mind candy for some consumers. The drink is formulated with seven essential vitamins to support a healthy, active lifestyle and has [zero sugar](https://www.trendhunter.com/trends/citrus-freeze) in the recipe. The refreshment, with its lack of carbonation, is perfect for enjoyment before or during athletic endeavors without having to deal gas or burping. The CELSIUS Blue Razz Lemonade energy drink is expected to be right at home within the existing Fizz-Free range that includes Raspberry Acai Green Tea and Peach Mango Green Tea. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 98% | Activity: 100% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Candy-like Energy Drinks:** The CELSIUS Blue Razz Lemonade energy drink offers a delicious, candy-like refreshment experience without carbonation. - **Fizz-free Range:** The Fizz-Free range by CELSIUS provides consumers with non-effervescent energy drinks that are perfect for athletic endeavors. - **Zero Sugar Formula:** CELSIUS Blue Razz Lemonade is formulated with zero sugar, appealing to health-conscious consumers. ### Industries Being Reshaped - **Energy Drinks:** The energy drinks industry can explore the opportunity of creating candy-like flavors without carbonation to cater to consumer preferences. - **Fitness and Wellness:** The fitness and wellness industry can incorporate Fizz-Free energy drinks into their offerings to provide a refreshing boost for active individuals. - **Health-focused Beverages:** The health-focused beverages industry can tap into the demand for zero sugar energy drinks like CELSIUS Blue Razz Lemonade. ## Related on Trend Hunter - [Summery Non-Carbonated Energy Drinks](https://www.trendhunter.com/trends/celsius-fizzfree.md) - [Sparkling Raspberry Peach Beverages](https://www.trendhunter.com/trends/sparkling-raspberry-peach.md) - [Zesty Sparkling Beverages](https://www.trendhunter.com/trends/sparkling-lemon-lime.md) - [Sherbet-Flavored Energy Drinks](https://www.trendhunter.com/trends/celsius-retro-vibe.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/celsius.md) - [Summer-Themed Energy Drinks](https://www.trendhunter.com/trends/celsius-flavors.md) - [Vibrant Energy Drink Flavors](https://www.trendhunter.com/trends/celsius-drops-two-new-flavors.md) - [Cola-Flavored Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-cherry-cola.md) - [Frozen Refreshment Energy Drinks](https://www.trendhunter.com/trends/celsius-essentials-flavors.md)