# Sofas With Cellulite Nivea Before and After Furniture By Cowbag | Published 2008-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cellulite-sofa-before-and-after-effects-of-nivea-demonstrated-in-upholstery References: [translate.google](http://translate.google.com/translate?u=http://www.trendsnow.net/thetrendygirl/&langpair=fr|en&hl=fr&ie=UTF-8&oe=UTF-8&prev=/language_tools) Can we finally say, "Good-Bye Cellulite"? I wish. This very simple and very clever '[cellulite' sofa](https://www.trendhunter.com/trends/couchmas) from [Nivea](https://www.trendhunter.com/trends/luminous630-collection) was designed to promote the line's *Goodbye Cellulite* campaign during French fashion week. Nivea was involved with the promotion of a line of swimwear for Shay Todd and used the event to cross-promote and 'demonstrate' their *Goodbye Cellulite* cream, due to the obvious link with swim wear. It's a really visual way to highlight the supposed "before and after" effects of the cream, and they have even annotated the sofa as such. Good work. Previously Nivea delivered the really awesome Nivea choir viral and popable cellulite campaign. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Visual Marketing:** Using visually impactful products or displays to promote and showcase the effects of a product. - **Cross-promotion:** Leveraging partnerships and events to promote multiple products or brands simultaneously. - **Before and After Marketing:** Highlighting the transformational effects of a product through visual representations of 'before' and 'after'. ### Where This Applies - **Beauty and Skincare:** Opportunity for beauty and skincare companies to create visually appealing displays or products to demonstrate the effectiveness of their products. - **Fashion and Swimwear:** Opportunity for fashion and swimwear brands to collaborate with beauty and skincare companies to cross-promote their products during events and campaigns. - **Furniture and Home Decor:** Opportunity for furniture and home decor companies to incorporate visually striking designs that highlight the transformational effects of their products. ## Related on Trend Hunter - [Skin-Smoothing Gel-Creams](https://www.trendhunter.com/trends/body-fit-active.md) - [Sculptural Minimalism Sofa Designs](https://www.trendhunter.com/trends/noom-hello-sofa.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Modular Butter-Inspired Sofas](https://www.trendhunter.com/trends/butter-sofa.md) - [Bulbous Artful Furniture Collections](https://www.trendhunter.com/trends/hello-collection.md) - [Ribbed-Cushioned Couches](https://www.trendhunter.com/trends/note-design.md) - [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md) - [Modular Draped Ruched Sofas](https://www.trendhunter.com/trends/ripple-sofa.md) - [Squishy Clay-Made Daybeds](https://www.trendhunter.com/trends/soft-soil-daybed.md)