# Hydrating Skincare Packaging The OFI Superdren Branding Promotes a Skin-Perfecting Cellulite Cream By Jana Pijak | Published 2015-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cellulite-cream References: [behance.net](https://www.behance.net/gallery/26964849/OFI-Superdren-packaging-design) Whether young or old, the majority of modern women suffer from unbalanced or imperfect skin, making cellulite creams a must for many. The brand identity for OFI Bottega di Lunga Vita' 'Super Dren cellulite' product range is evocative of its skin-boosting properties. it also features dynamic imagery of water droplets and positions itself as an essential for those leading a healthy life. Drinking enough water is considered one of the easiest and most effective ways to make skin more beautiful. Suggesting that its range will [hydrate the skin](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection), OFI Bottega di Lunga Vita launches a set of eye-catching products that feature packaging designed by Tiziana Moretti. These [cellulite creams, supplements and serums](https://www.trendhunter.com/trends/body-hydrator) will catch the eye of consumers while promising an improved skin texture after use. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hydrating Skincare:** Opportunity for disruptive innovation: Develop innovative skincare products that emphasize hydration and promote healthier skin. - **Dynamic Imagery:** Opportunity for disruptive innovation: Explore the use of dynamic and visually appealing imagery in product packaging to attract consumer attention. - **Skin-perfecting:** Opportunity for disruptive innovation: Create skin-perfecting products that target specific skin concerns, such as cellulite, for a more personalized skincare approach. ### Industries Being Reshaped - **Beauty and Skincare:** Opportunity for disruptive innovation: Introduce new beauty and skincare brands that focus on hydration and improving skin texture. - **Packaging Design:** Opportunity for disruptive innovation: Innovate in the field of packaging design by creating visually appealing and functional packaging solutions for skincare products. - **Wellness and Supplements:** Opportunity for disruptive innovation: Develop innovative wellness and supplement products that target specific skin concerns and promote overall skin health. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Sippable Skincare Ranges](https://www.trendhunter.com/trends/sippable-skincare.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Frosted Beauty Packaging](https://www.trendhunter.com/trends/templespa.md)