# Hydration-Focused Cellular Waters Moon Juice Recently Launched Cellular Waters in Two Variations By Grace Mahas | Published 2022-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cellular-waters References: [moonjuice](https://moonjuice.com/?sss)  Moon Juice, the adaptogenic beauty and wellness brand, recently introduced the new hydration-focused 'Cellular Waters.' The new offerings are available in two variations -- Ting and Magnesi-Om. Simple add a scoop of the powder for increased nutrients and hydration. The Ting Cellular Water is described as a "non-stim wake up call" and features vitamin B extracted from organic Tulsi and Guava. B vitamins are crucial for energy, metabolism, and mood. The powder also features [adaptogenic ginseng to bring calming energy](https://www.trendhunter.com/trends/sekwl). The Magnesi-Om Cellular Water, on the other hand, contains [3 bioavailable forms of Magnesium](https://www.trendhunter.com/trends/magnesium-electrolyte-powder) plus L-Theanine to help restore cellular balance for relaxation, sleep, brain health, and regularity. [Both powders instantly dissolve in water](https://www.trendhunter.com/trends/superstix) and boast a sweet taste. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 87% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hydration-focused Cellular Waters:** Opportunity for brands to introduce drinkable powders for added nutrients and hydration with adaptogenic properties. - **Stress-relieving Adaptogens:** Adaptogenic supplements formulated to promote relaxation and mental clarity for a better mind-body connection. - **Clean Energy Boosters:** Non-stimulating energy-boosting products rich in B vitamins and other natural ingredients to increase metabolism. ### Industries Being Reshaped - **Functional Beverages:** Brands can introduce cellular waters as part of their functional beverages line up for added nutritional benefits and hydration. - **Holistic Wellness:** There is an opportunity in the wellness industry to introduce stress-relieving supplements and adaptogenic powders formulated to better client's mental and physical health needs. - **Nutraceuticals:** In the nutraceutical industry, cellular waters offer an opportunity to introduce clean energy boosters and supplements that improve prolonged focus and overall health. ## Related on Trend Hunter - [Melon-Flavored Mineral Supplements](https://www.trendhunter.com/trends/mini-dew.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Blended Hydration Elixirs](https://www.trendhunter.com/trends/spring-of-youth.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Nutritious Beauty-Focused Powders](https://www.trendhunter.com/trends/ultima-beauty.md) - [Cognition-Supporting Hydration Satchets](https://www.trendhunter.com/trends/heights.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md)