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# Cellular Data Privacy Infographics
This Chart Looks at Privacy Concerns on Mobile Devices

By Jonathon Brown | Published 2012-12-03 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/cellular-data
References: [holykaw.alltop](http://holykaw.alltop.com/privacy-data-management-on-mobile-devices-inf?tu4=1) & [backgroundcheck.org](http://www.backgroundcheck.org)

This infographic by BackgroundCheck.org details the attitudes and practices of users when it comes to cellular data.

First of all, of the 88% of adults who own a smartphone, 43% download apps. However, 54% of [Apple](https://www.trendhunter.com/trends/do-not-track-kids) users have decided against downloading an app because of personal information concerns. In one sense, this is a good sign because it reflects consumers' awareness of potential threats against their identity and information.

According to this cellular data infographic it appears a significant percentage of smartphone owners don't want their [location tracked](https://www.trendhunter.com/trends/revolut-street-mode). 30% of smartphone owners reported turning off their location services at one time or another.

When it comes to [physical theft of phones](https://www.trendhunter.com/trends/anti-theft-1), one in three cell phone owners (smartphones or otherwise) have had their phones stolen or misplaced.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 40% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Mobile App Privacy:** Exploring concerns around personal information in mobile apps and its impact on user behavior.
- **Location Tracking Preferences:** Examining the growing desire for privacy by smartphone users and their willingness to disable location services.
- **Cell Phone Theft:** Highlighting the prevalence of phone theft and the need for improved security measures.

### Sectors Adopting This

- **Mobile App Development:** Opportunity to develop privacy-focused mobile apps that address users' concerns about personal information.
- **Mobile Advertising:** Creating targeted advertising solutions that respect user privacy and do not rely on location tracking.
- **Mobile Security:** Providing innovative security solutions to protect smartphones from theft and unauthorized access.

## Related on Trend Hunter

- [Privacy-Protecting Mobile Apps](https://www.trendhunter.com/trends/do-not-track-kids.md)
- [Comprehensive Privacy Smartphones](https://www.trendhunter.com/trends/cosmic-phone-lvl50.md)
- [Minimalist Anti-Tracking 5G Smartphones](https://www.trendhunter.com/trends/punkt-mco2-5g-secure-phone.md)
- [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md)
- [Privacy-Centric Smartphones](https://www.trendhunter.com/trends/mc03.md)
- [Confidentiality-Centric Smartphones](https://www.trendhunter.com/trends/confidentiality-hightech-smartphone.md)
- [Location-Altering GPS Systems](https://www.trendhunter.com/trends/the-gps-spoofer.md)
- [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md)
- [Security-Enhancing Phone Cases](https://www.trendhunter.com/trends/cirotta-case.md)