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# Cellular Cellulite
Order Big Mac From Cell Phone

By Alex Covert | Published 2007-09-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cellular-cellulite-order-big-mac-from-cell-phone
References: [fareastgizmos](http://www.fareastgizmos.com/mobile_phones/dont_wait_in_queueorder_your_mcdonald_hamburger_via_mobile_phone.php)

[McDonald's](https://www.trendhunter.com/trends/mcdonalds-door-dash) and SK Telecom Korea have teamed up to produce the first mobile phone, [self-ordering system](https://www.trendhunter.com/trends/selfordering-kiosk) at a restaurant. Customers use their [mobile phones to order](https://www.trendhunter.com/trends/ferraro-foods) from the "Touch Order'' menu and pay for their meals. When your food is ready, McDonald's sends a message to you. Let me get this straight, I don't even have to expend energy by standing in line to order my burger and fries? Maybe someday, they'll let me just think about my order and push a button which releases a squirt of fat into my body intravenously.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 22% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Mobile Ordering:** The trend of using mobile phones to place orders and make payments is disrupting the traditional process of ordering food at restaurants.
- **Convenience Technology:** The integration of technology, such as mobile phone self-ordering systems, is providing customers with increased convenience and efficiency in various industries.
- **Personalized Notifications:** The use of mobile phone notifications to inform customers when their orders are ready is improving the customer experience and reducing wait times.

### Industries Being Reshaped

- **Restaurant Industry:** The restaurant industry is embracing mobile phone self-ordering systems to streamline the ordering process and enhance customer satisfaction.
- **Fast Food Industry:** Fast food chains like McDonald's are leveraging mobile phone technology to offer convenient and personalized ordering experiences to their customers.
- **Technology Industry:** The integration of mobile phone self-ordering systems is creating new opportunities for innovation and advancement within the technology industry.

## Related on Trend Hunter

- [Improved Fast-Food Delivery Platforms](https://www.trendhunter.com/trends/mcdonalds-door-dash.md)
- [QSR-Backed SMS Marketing](https://www.trendhunter.com/trends/mcdonalds-1.md)
- [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md)
- [Food-Delivering Smoke Detectors](https://www.trendhunter.com/trends/mcdelivery-detector.md)
- [Automated Functioning QSRs](https://www.trendhunter.com/trends/robotic-mcdonalds.md)
- [Mobile-Order-Only Restaurants](https://www.trendhunter.com/trends/chick-fil-a-mobile-ordering.md)
- [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md)
- [Drive-Up Pickup Restaurants](https://www.trendhunter.com/trends/fastmac.md)
- [Hackable Fast Food Menus](https://www.trendhunter.com/trends/hacked-menu-items.md)
