# Close-Talking PSAs Unintentionally Funny Cellucom Ads Violate Personal Space By mediterranean | Published 2009-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cellucom-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/03/friends-or-lovers-eyes-on-road-buddy.html) & [adsoftheworld](http://adsoftheworld.com/media/print/cellucom_wife) This new [driving safety campaign](https://www.trendhunter.com/trends/philippine-airlines) from Cellucom, [UAE](https://www.trendhunter.com/trends/yapiee) aims to emphasize that while driving, you need to *concentrate on the road, not your conversation*. The ads, which were created by Memac Ogilvy & Mather, Dubai, show the person you are talking to on the phone physically [sitting on your lap](https://www.trendhunter.com/trends/is-this-seat-taken-campaign) in the car seat, in order to *drive* the point home. But while I think the message is important and the idea is pretty solid, having the male friend or business contact sitting on the lap of the guy in such a close and intimate pose is rather distracting and funny, especially with the facial expressions of the ‘friends’ in the first image. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Driving Safety Campaigns:** There are opportunities to create more effective and attention-grabbing driving safety campaigns that encourage safe driving behaviors. - **Incorporating Humor in Psas:** The use of humor in public service announcements can be a way to increase engagement and sharing on social media platforms. - **Mobile Device Distractions:** As more people use mobile devices while driving, there is a need for innovative solutions to minimize distractions and promote safe driving habits. ### Who This Affects Most - **Advertising:** Advertising agencies have the opportunity to create unique and innovative campaigns that will raise awareness about safety while driving. - **Mobile Technology:** Technological advancements in mobile devices and apps can help minimize distractions while driving and contribute to safer roads. - **Transportation:** The transportation industry can work to provide safer driving environments and encourage responsible driving behavior by utilizing innovative technology and marketing tactics. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)