# Catch A Virtual Fish and Eat It In Real Life Ippo Zuri By lourdes sanchez bayas | Published 2008-02-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cellphone-games-catch-a-fish-and-get-to-eat-it-in-real-life References: [pinktentacle](http://www.pinktentacle.com/2008/02/ippon-tsuri-catch-and-eat-fishing-by-phone/) A cellphone game has been developed in western Japan where the players get to, literally, eat the fish they catch. The game is called Ippo Zuri (pole-and-line fishing in Japanese) and the way it works is like this: If a player manages to catch a fish in the [virtual reality of the game](https://www.trendhunter.com/trends/scratch-earth), he or she is then sent to a [slot machine screen](https://www.trendhunter.com/trends/gacha-catch) and if luck would have it and that person hits some sort of jackpot in the form of three numbers lining up, the make-believe fish is reeled in and a message is sent to a seafood wholesaler who delivers the [raw fish](https://www.trendhunter.com/trends/fishwife-snack-bar-shop) to the player's home address. The game was created by a development company named FIT who hooked up with a local seafood wholesaler to make this possible. Fascinating. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Games with Real Life Rewards:** Disruptive innovation opportunity: Develop games that incorporate real-life rewards, creating a unique and engaging experience for players. - **Integrating Local Businesses with Technology:** Disruptive innovation opportunity: Develop technology-based partnerships with local businesses, such as a seafood wholesaler, to create new and innovative business models. - **Gamification of Traditional Activities:** Disruptive innovation opportunity: Develop games that gamify traditional activities, such as fishing, to create new revenue streams and engage a wider demographic. ### Where This Applies - **Gaming Industry:** Disruptive innovation opportunity: Develop games with innovative real-life rewards to stand out in the growing gaming industry. - **Seafood Industry:** Disruptive innovation opportunity: Partner with technology companies to integrate seafood businesses with new and unique revenue streams. - **Technology Industry:** Disruptive innovation opportunity: Develop technology-based partnerships with local businesses to create new and innovative business models in various industries. ## Related on Trend Hunter - [VR Cooking Games](https://www.trendhunter.com/trends/vr-cooking-game.md) - [All-in-One Fishing System](https://www.trendhunter.com/trends/worming-catch-and-capture.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Fishing Activity Game Updates](https://www.trendhunter.com/trends/no-mans-sky-aquarius.md) - [Harvest-Reporting Fishing Apps](https://www.trendhunter.com/trends/fishing-apps.md) - [Vegetarian-Promoting Game Events](https://www.trendhunter.com/trends/subway-surfers-veggie-hunt.md) - [Gamified Feature Dating Apps](https://www.trendhunter.com/trends/cued-up.md) - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Flash-Dried Fish Chips](https://www.trendhunter.com/trends/fish-and-chips.md)