You need more ads in your life, and your cellphone is a blank canvas just begging for marketing dollars. In fact, one marketing professor, Fareena Sultan, notes, "We're calling the phone 'the brand in your hand' -- you're never more than a foot away from it, 24 hours a day." Don't worry, there might be cheaper service in it for you.
Implications - Using a cell phone's advertising space is suggested to have a huge growth spurt in the near future. A few companies have even started to market specifically towards those who own cell phones such as the Boston-based company Enpocket Inc. Enpocket Inc. teamed up with phone carrier Sprint to place banner ads on mobile browsers.
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