# Web-Ready TVs The Cello iViewer Brings Online Media Direct to Your Living Room By Hugh RB | Published 2009-12-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cello-iviewer References: [gettothefuture](http://www.gettothefuture.com/2009/12/tv-that-streams-websites.html) & [news.bbc](http://news.bbc.co.uk/1/hi/technology/8403462.stm) An amazing new television set called the Cello iViewer is being sold exclusively through [Marks & Spencer](https://www.trendhunter.com/trends/marks-and-spencer-3) in the UK, and could quite possibly assist in revolutionizing television as we know it. The Cello iViewer has a built-in web link, with internet access and allows you to stream online content from leading TV/video websites such as the [BBC](https://www.trendhunter.com/trends/sky-glass-gen-2) iPlayer, [YouTube](https://www.trendhunter.com/trends/smart-waterproof-tv) and CNN, among other web TV channels. As you will see in the promotional video below, the Cello iViewer integrates your television channels with internet access and home media content (by connecting it to your home computer). What’s more, the TV is available in 32” Full HD 1080p (as well as 26” HD Ready). This isn’t completely unique, as you can see from some of the examples below, but it is clearly suggesting a trend of technology convergence that we can expect to see grow more and more in the future. Will there soon be very little differentiation between the function and convenience of our TVs, computers and mobile phones? Things are certainly heading that way. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 16% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Tv-internet Integration:** The Cello iViewer's built-in web link and internet access showcases the trend of integrating online content with traditional television. - **Technology Convergence:** The Cello iViewer highlights the trend of technology convergence, where TVs, computers, and mobile phones are becoming increasingly similar in terms of function and convenience. - **Streaming TV Content:** The Cello iViewer's ability to stream online content from leading TV/video websites demonstrates the trend of consumers increasingly relying on streaming services for TV viewing. ### Sectors Adopting This - **Television Manufacturing:** The TV-Internet integration trend presents an opportunity for TV manufacturers to develop more web-ready television sets. - **Streaming Services:** The rise in streaming TV content trend opens up opportunities for streaming service providers to further expand their offerings. - **Consumer Electronics Retail:** The trend of technology convergence creates a demand for retailers to stock and promote devices that combine the functions of TVs, computers, and mobile phones. ## Related on Trend Hunter - [Dual-Screen Smart TVs](https://www.trendhunter.com/trends/telly-tv.md) - [Mobile Control TV Ranges](https://www.trendhunter.com/trends/smart-hd-tvs.md) - [Wireless High-Definition TVs](https://www.trendhunter.com/trends/oled-m.md) - [Connected Touchscreen TV Tables](https://www.trendhunter.com/trends/tcl-telly-table.md) - [Stand-Base Smart Televisions](https://www.trendhunter.com/trends/stanbyme.md) - [AI-Powered Immersive Screen Experiences](https://www.trendhunter.com/trends/highperformance-technologies.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Canvas-Like TVs](https://www.trendhunter.com/trends/lg-objet-tv.md) - [Lifestyle-Conscious TV Operating Systems](https://www.trendhunter.com/trends/webos-home-screen.md)