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# Dry-Formed Fibre Trays
The Versatile Dry-Formed Yangi Cellera Tray Was Launched By Yangi

By Kanesa David | Written with AI assistance | Published 2026-03-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cellera
References: [packagingeurope](https://packagingeurope.com/news/yangi-unlocks-80-co2-cut-with-dry-formed-tray-for-hot-cold-and-frozen-foods/13956.article) & [yangi.se](https://www.yangi.se/cellera-technology)

![Dry-Formed Fibre Trays](https://cdn.trendhunterstatic.com/thumbs/602/cellera.jpeg)

Yangi introduced a dry-formed fibre tray called Cellera designed for hot, cold and frozen foods, created to package meat, fish, deli and ready meals and featuring a premium surface quality. The tray was made using Yangi's Cellera technology with a dry-formed process that aims to boost shelf life while delivering a more rigid, presentable finish than typical moulded-fibre options.

The company reported the packaging achieved an approximately 80% lower CO2 impact compared with incumbent trays, targeting reduced carbon footprint across supply chains.

For brands and retailers, the tray offers a recyclable fiber alternative that preserves product integrity and supports sustainability-led sourcing, aligning with growing consumer demand for lower-impact packaging and premium presentation in chilled and frozen categories.

Image Credit: Yangi

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 38% | Activity: 42% | Freshness: 65%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Packaging Materials:** A move toward recyclable dry-formed fibre solutions that cut CO2 footprints by around 80% compared with incumbent trays, enabling low-impact substitution of plastic and foam in chilled and frozen supply chains.
- **Premium Sustainable Presentation:** Premium surface-quality fibre trays that combine upscale aesthetics with recyclability, creating opportunities to reposition everyday deli and ready-meal SKUs as higher-value, eco-conscious purchases.
- **Shelf-life Enhancement Through Packaging:** Packaging engineered to boost product integrity and extension of shelf life for meat, fish and prepared meals, reducing waste and altering cold-chain logistics requirements.

### Sectors Adopting This

- **Food Retail and Grocery:** Retail chains handling chilled and frozen assortments could shift assortment strategies around sustainably packaged premium SKUs that meet consumer demand for lower-impact packaging.
- **Frozen Foods and Ready Meals:** Manufacturers of frozen and ready-to-eat meals stand to benefit from rigid, presentable fibre trays that preserve product quality while aligning with sustainability claims.
- **Packaging Manufacturing:** Producers of molded and dry-formed packaging can evolve supply portfolios toward low-carbon fibre technologies that address retailer specification and recyclability standards.

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