# Youthfully Graphic Wine Bottles 'Celler Masroig' Offers Non-Traditional Wine Products By Mishal Omar | Published 2017-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celler-masroig References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/vi-novell-2016.html) & [vinovellt](http://vinovell.cat/) Celler Masroig launched its first 'Vi Novell' a few years ago and since then, has expanded to a [collection of six bottles](https://www.trendhunter.com/trends/chloe-wine-collection). The brand recently enlisted the creative agency Atipus to design the branding for these bottles. The wine itself is described as a unique product due to the fact that it is "[young and perishable](https://www.trendhunter.com/trends/mullet)." As a result, the creative agency decided to design labeling that represents the youthful and dynamic nature of the wines. As a result, each individual wine label offers a section with information, while the rest of the label features [bold graphic patterns](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) that work to make the bottles as eye-catching as possible. Celler Masroig's wines' visual branding works to perfectly represent the essence of the wines themselves. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Youthful Graphic Design:** Disruptive innovation opportunity: Incorporating bold graphic patterns and visually striking designs into product packaging to capture consumer attention. - **Unique Product Branding:** Disruptive innovation opportunity: Creating branding that reflects the distinctive qualities of a product, such as youthfulness and perishability, to differentiate from competitors. - **Dynamic Wine Labeling:** Disruptive innovation opportunity: Utilizing interactive and informative wine label designs that provide relevant information while incorporating visually appealing graphic patterns. ### Where This Applies - **Wine Packaging:** Disruptive innovation opportunity: Revolutionizing the design and functionality of wine packaging to attract a younger consumer base. - **Creative Agency:** Disruptive innovation opportunity: Offering unique branding solutions, such as bold graphic designs, to help clients create standout product packaging and marketing materials. - **Alcoholic Beverages:** Disruptive innovation opportunity: Introducing visually captivating and youth-centric product branding to reshape the perception of traditional alcoholic beverages and attract a new target audience. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)