# Cell-Cultured Yogurt Products Wilk Has Developed Yogurt Made with Cell-Cultured Milk Fat By Michael Hemsworth | Published 2022-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cellcultured-milk-fat References: [foodbev](https://www.foodbev.com/news/wilk-releases-yogurt-developed-using-cell-cultured-milk-fat/) & [wilkismilk](https://wilkismilk.com)  [Dairy alternatives](https://www.trendhunter.com/trends/remilk-the-new-milk) are arriving into the market in droves, but a new yogurt from [Wilk](https://www.trendhunter.com/trends/wilk) makes use of cell-cultured milk fat as a way to mimic dairy products in a more authentic way. The yogurt is made using [cell-based technology](https://www.trendhunter.com/trends/chocolate-grade-cocoa-butter), which consists of milk fat cultured from cells to retain the inherent macro and micronutrients of dairy. This could help to dramatically reduce the reliance on cow-sourced milk and offers a more sustainable option. CEO Tomer Aizen spoke on the yogurt made with cell-cultured milk fat saying, "It has long been established that milk fat is integral to supporting human health and nutrition, aiding the absorption of key nutrients, such as vitamins D and E and calcium, into the blood while providing a rich source of antioxidant, anti-inflammatory and anti-carcinogenic properties. These core properties cannot be replicated through alternative technologies, making Wilk the first company in the world to develop a dairy product containing genuine, cell-cultured milk fat." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 22% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cell-cultured Dairy Products:** The creation of dairy products through cell-based technology creates opportunities for more sustainable and authentic dairy alternatives. - **Alternative Nutrient Sources:** The use of cell-cultured milk fat for yogurt offers opportunities to reduce reliance on cow-sourced milk and explore other sustainable nutrient sources. - **Health-conscious Dairy Products:** The focus on retaining inherent macro and micronutrients of dairy could lead to a trend of more health-conscious dairy products in the market. ### Who This Affects Most - **Dairy Industry:** The dairy industry could explore the use of cell-based technology to create dairy alternatives with more sustainable and authentic ingredients. - **Alternative Protein Industry:** The use of cell-cultured milk fat could lead to new opportunities in the alternative protein industry to create dairy alternatives with similar taste and nutrient profiles to traditional dairy products. - **Health and Wellness Industry:** The focus on retaining inherent macro and micronutrients of dairy in cell-cultured products could lead to the development of more health-conscious options in the health and wellness industry. ## Related on Trend Hunter - [Lab-Grown Milk Products](https://www.trendhunter.com/trends/wilk.md) - [Cell-Cultured Milk Beverages](https://www.trendhunter.com/trends/opalia.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md) - [Fungi-Based Yogurts](https://www.trendhunter.com/trends/fungi-based-yogurt.md) - [Probiotic Dairy-Free Yogurt Products](https://www.trendhunter.com/trends/probiotic-yogurt-alternative.md) - [Probiotic Animal-Free Yogurt Drinks](https://www.trendhunter.com/trends/drinkable-yogurt-alternative.md) - [Lab-Cultured Milks](https://www.trendhunter.com/trends/unreal-milk.md) - [Sustainable Ambient Yogurts](https://www.trendhunter.com/trends/chr-hansen-1.md) - [Fermented Dairy-Free Coffee Creamers](https://www.trendhunter.com/trends/dairty-free-coffee-creamer.md)