# Detailed Bull Wine Branding Stieb Cellar Wine Uses an Animalistic Logo By Jamie Danielle Munro | Published 2014-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cellar-wine References: [packageinspiration](http://www.packageinspiration.com/stieb-cellar-wine.html/) & [behance.net](https://www.behance.net/paigespeights) Stieb Cellar Wine is a brand that went with an [animalistic logo](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos) for its packaging concept. A bull was illustrated in fine detail by Paige Speights, the designer behind these [artistic renderings](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz). Speights did not stop with the bull for the logo design, but went one step further to create an [elegant wooden box](https://www.trendhunter.com/trends/cheval-blanc) for the wine to go in. This added detail helps to elevate the wine in status, and consequently price. Instead of simply serving it as is from the shelf, the package helps to make it more of a display item, or even a product for gifting. Moreover, the detailed bull logo can also be seen on the top section of the box, which helps to give the wine a stronger brand identity, instead of leaving the wooden facade blank. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Detailed Bull Wine Branding:** Opportunity for brands to use intricate and animalistic logo designs in order to elevate product status and attract higher price points. ### Sectors Adopting This - **Wine Packaging:** Opportunity for wine packaging companies to create elegant and display-worthy packaging designs to enhance the product's value. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)