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# More Luxury Mobiles
The Gresso Avantgarde Collection

By Going Like Sixty | Published 2007-08-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/cell-phone-bling
References: [sybarites.org](http://www.sybarites.org/2007/08/07/gresso-release-avantgarde-collection/)

No, you don't need a phone made of African Blackwood, titanium and crystal, but you know you want one. Or perhaps you would prefer the "Sol" phone with a keyboard made of gold. These [luxury phones](https://www.trendhunter.com/trends/magic7-rsr) from Gresso are from the Avantgarde collection, and are the latest example of upscale handmade technology.

There's no report on the quality, but doesn't your assistant make all your calls anyway?

**Implications** - The mass adoption of mobile phones has forced discerning customers to look beyond the typical offerings of the [iPhone](https://www.trendhunter.com/trends/iphone-2g) and [BlackBerry](https://www.trendhunter.com/trends/urban-sophistication). Opulent mobile phones that pack all the features of consumer smartphones into a luxurious casing made of rich, exclusive materials will appeal to this well-heeled market.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 54% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Luxury Mobile Phones:** Disruptive innovation opportunity: Creating opulent mobile phones that incorporate all the features of consumer smartphones with luxurious, exclusive materials.
- **Handmade Technology:** Disruptive innovation opportunity: Developing upscale handmade technology products that cater to discerning customers looking beyond typical smartphone offerings.
- **Upscale Materials:** Disruptive innovation opportunity: Exploring the use of rich and exclusive materials in the design and production of luxury mobile phones.

### Who This Affects Most

- **Luxury Goods:** Disruptive innovation opportunity: Expanding the luxury goods market by introducing high-end mobile phones as a premium offering.
- **Technology:** Disruptive innovation opportunity: Transforming the technology industry by creating luxurious alternatives to mass-market smartphones.
- **Fashion:** Disruptive innovation opportunity: Collaborating with fashion brands to incorporate opulent mobile phones as accessories and fashion statements.

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