# Mobile TVs The Samsung P960 By lourdes sanchez bayas | Published 2008-04-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cell-phone-and-tv-combo-the-samsung-p960 References: [crunchgear](http://www.crunchgear.com/2008/04/29/samsungs-p960-a-sweet-tv-phone-for-the-european-market/) I'm totally in love with this cell phone, even though I don't really watch that much television. Unfortunately, it is not available in the USA yet. The [Samsung](https://www.trendhunter.com/trends/samsung-movingstyle) P960 is the first [slider cell phone](https://www.trendhunter.com/trends/tecno-slim) with an integrated TV in Europe. "It supports the Euro mobile TV standards DVB-CBMS and OMA-BCAST," Crunchgear says. "Obviously there's nothing on at the moment but [color bars](https://www.trendhunter.com/trends/samsung-micro-rgb), but they look pretty good. I don't think we'll be getting this thing any time soon, since mobile TV in the USA is way behind Europe and Korea." I just love its crafty, efficient-looking design. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile TV Integration:** Opportunity for cell phone manufacturers to expand into the integrated TV market, combining high-quality mobile displays with TV standards. - **DVB-CBMS and OMA-BCAST Compatibility:** Opportunity for tech companies to innovate and create standardized systems for mobile TV broadcasts, creating a new space in the mobile and broadcasting industries. - **Euro Mobile TV Adoption:** Opportunity for businesses and content creators to reach European audiences with mobile TV content, paving the way for industry growth and expansion. ### Who This Affects Most - **Cell Phone Manufacturing:** Integration of TV features in cell phones has the potential to create a new market for cell phone manufacturers with room for innovation. - **Broadcasting:** Adoption of new mobile TV broadcasting standards creates an opportunity for broadcasters to reach new audiences and expand their reach. - **Content Creation:** Opportunity for content creators to create new mobile TV content to reach audiences on the go and capitalize on the growing mobile TV market. ## Related on Trend Hunter - [Battery-Powered Smart TVs](https://www.trendhunter.com/trends/samsung-movingstyle.md) - [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md) - [Ultra-Small TV Sets](https://www.trendhunter.com/trends/tinycircuits-tinytv.md) - [Premium Folding Televisions](https://www.trendhunter.com/trends/m1-165.md) - [Sleek Modular Flip Phones](https://www.trendhunter.com/trends/easco.md) - [Space-Themed Flip Phone Sets](https://www.trendhunter.com/trends/pop-mart-x-samsung-galaxy-z-flip6.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Portable Strap-Equipped Televisions](https://www.trendhunter.com/trends/stanbyme-1.md) - [Enhanced Portable Television Lines](https://www.trendhunter.com/trends/portable-television-line.md)