# Bubble-Covered Anniversary Sneakers PUMA's Re-Dropped CELL Endura Celebrates Its 20th Anniversary By Amy Duong | Published 2018-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cell-endura References: [highsnobiety](https://www.highsnobiety.com/p/puma-cell-endura-release-date-price/) & [us.puma](https://us.puma.com/en/us/home) [PUMA](https://www.trendhunter.com/trends/talon-og) prepares to celebrate the 20th anniversary of its signature CELL Technology with a relaunch of its signature CELL Endura sneaker silhouette. The label looks to its archives, drawing the model from 1998 whilst giving them new elevated touches in the latest iteration. The update gives the sneaker a clean toe structure along with digital stitching details as opposed to the original hand-stitching accents. There are captivating eyelets across a bulky shaped upper made up of a blend of materials including [suede, leather, and mesh](https://www.trendhunter.com/trends/bodega-x-puma). This sits atop of a white-toned EVA midsole in order to add more chunky sensibilities to its silhouette. There is also the label's iconic CELL Technology in the form of a variety of bubbles adorning the sneaker's arch, heel, and forefoot in green. The anniversary celebrating CELL Endura sneakers is set to launch on October 4 and will be available online and in-store at PUMA, along with select retailers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chunky Sneaker Trend:** Disruptive innovation opportunity: Design and produce exaggerated, chunky sneakers with unique details to cater to the growing demand for bold and statement footwear. - **Retro Revival Trend:** Disruptive innovation opportunity: Reimagine and relaunch classic sneaker silhouettes with modern updates and elevated touches to tap into nostalgia and attract consumers seeking vintage-inspired styles. - **Digital Stitching Trend:** Disruptive innovation opportunity: Integrate digital stitching techniques into shoe manufacturing processes to enhance precision, efficiency, and customization options for sneaker designs. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Explore new materials, designs, and technologies to create innovative and visually striking sneakers that meet the evolving demands and preferences of consumers. - **Fashion Retail:** Disruptive innovation opportunity: Develop online platforms and immersive in-store experiences that celebrate sneaker anniversaries, limited editions, and collaborations to engage sneaker enthusiasts and drive sales. - **Textile Manufacturing:** Disruptive innovation opportunity: Implement advanced digital stitching technologies and techniques in the production of footwear to streamline processes, reduce manual labor, and increase design possibilities. ## Related on Trend Hunter - [Revived Y2K Runners](https://www.trendhunter.com/trends/talon-og.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Anniversary-Honoring Hybrid Footwear](https://www.trendhunter.com/trends/tn-25th.md) - [Retro Indoor Sneakers](https://www.trendhunter.com/trends/king-indoor.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Reissued Millennium Sneaker Styles](https://www.trendhunter.com/trends/puma-mostro-sneakers.md) - [Gradient Footwear Colorways](https://www.trendhunter.com/trends/big-bubble-sundial.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md)