# Luxuriously Marbled Retail Interiors Celine Stores are Getting an Overall Makeover by Hedi Slimane By Kalin Ned | Published 2019-03-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/celine-store References: [dezeen](https://www.dezeen.com/2019/03/21/celine-store-rebrand-hedi-slimane-interiors/) & [celine](https://www.celine.com/en-us/home) [Celine](https://www.trendhunter.com/trends/celine-store-2) stores in New York City, Paris, Tokyo, and Los Angeles are getting a visual make-over. While before the retail locations of the luxurious brand have enjoyed a [minimalist and paired-back vibe](https://www.trendhunter.com/trends/retail-environment), now the spaces will be arranged to boast "expansive sculptural interiors." This dramatic change in visual aesthetics is motivated by a larger re-branding initative, kickstarted by creative director Hedi Slimane who made a rather "controversial decision to drop the accent from the label's logo." The design of the new Celine stores will communicate industrial vibes and the interiors will boast [heavy use of marble](https://www.trendhunter.com/trends/skims-nyc-flagship) — which will undoubtedly amp up the luxury-focused ambiance, steel, as well as a multitude of reflective surfaces. Of course, there will be some differences accross the Celine stores but their aesthetic will be strongly unified. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Marble-focused Interiors:** Opportunity for interior design companies to incorporate marble and reflective surfaces into their designs to convey a sense of luxury. - **Industrial-inspired Design:** Opportunity for fashion and retail companies to incorporate industrial design elements into their branded stores for a unique visual identity. - **Unified Branded Experiences:** Opportunity for companies to create a cohesive visual identity throughout all their retail locations for brand recognition and consistency. ### Sectors Adopting This - **Interior Design:** Opportunity for interior design companies to collaborate with fashion and retail brands in creating luxurious and industrial-inspired store designs that utilize marble and reflective surfaces. - **Fashion and Retail:** Opportunity for fashion and retail companies to incorporate industrial design elements into their branded stores for a unique visual identity. - **Branding and Marketing:** Opportunity for marketing and branding companies to work with retail brands to create a unified and cohesive visual identity throughout all their retail locations. ## Related on Trend Hunter - [French Modernism Luxe Retailers](https://www.trendhunter.com/trends/celine-store-2.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Mid-Century Luxe Fashion Stores](https://www.trendhunter.com/trends/thom-browne-4.md)