# French Modernism Luxe Retailers The New Celine Store is Located on Paris' Rue Saint-Honoré By Amy Duong | Published 2023-01-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/celine-store-2 References: [dezeen](https://www.dezeen.com/2023/01/09/celine-hedi-slimane-rue-saint-honore-fashion-store/) & [dezeen](https://www.dezeen.com/tag/hedi-slimane/)  The latest [Celine store boutique](https://www.trendhunter.com/trends/pilates-celine) is located on Paris' Rue Saint-Honoré, right in the heart of the city. It is full of brass and marble details along with furniture designed by Hedi Slimane, the creative director of the fashion house. The space takes over a 19th-century Haussmann building and connects right to a [Celine Haute Parfumerie](https://www.trendhunter.com/trends/celine-miami) store. There are two floors and it recalls a 'vintage spirit' and a French elegance. Celine speaks to the new space, noting that it was "Conceived as a timeless setting, the architecture of the boutique gives a sense of intimacy, precisely recalling old art deco perfumers' designs. The ground floor, dedicated to leather goods, fine jewellery and women's accessories, is structured around the ideas of French elegance and 'vintage' spirit." Image Credit: Celine ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 65% | Activity: 21% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What Makes This Trend Stand Out - **Art Deco-inspired Retail Spaces:** Luxury retailers can incorporate vintage art deco elements in their retail spaces to create a sense of intimacy and French elegance. - **Two-floor Boutique Stores:** Fashion houses can consider opening two-floor stores to provide customers with a more immersive and interactive shopping experience. - **Connect Retail with Fragrances:** Expanding retail spaces to include fragrance shops can attract more customers and increase sales for fashion houses. ### Sectors Adopting This - **Luxury Fashion:** Luxury fashion retailers can incorporate vintage art deco elements in their retail spaces to create a sense of intimacy and French elegance to attract premium customers. - **Jewelry:** Jewelry retailers can leverage upon the trend of two-floor stores to provide customers with a more immersive and interactive shopping experience. - **Fragrance:** Fragrance industry can collaborate with the fashion industry by opening their own retail stores within fashion houses to boost product awareness and increase sales. ## Related on Trend Hunter - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [Parisian Flagship Boutiques](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md)