# Bare Faced Campaigns Daria Werbowy Stars in the Celine Resort Ad Campaign By Vasiliki Marapas | Published 2014-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/celine-resort References: [wearesodroee](http://wearesodroee.com/2014/11/05/celine-resort-2015/) & [celine](https://www.celine.com/en) Daria Werbowy is barely recognizable in the [Céline Resort 2015 ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). The 30-year-old Ukrainian-Canadian model looks particularly austere with a [bare face](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) and slicked back hair, courtesy of makeup artist Miranda Joyce and hair stylist Tina Outen, respectively. Photographer Tyrone Lebon shot Webowy super close-up, her gaze boring into the camera with a cool intensity. Her usual girlish charm and tongue-in-cheek posing style has been replaced with a solemn, straight-laced look: think Mormon-chic. The campaign offers a bare-bones look at the resort offerings: sleek silhouettes, expert tailoring and luxurious materials. Stripping the advertisement of all the usual marketing trappings puts it in a league of its own, and it will most definitely stand out. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Ad Campaigns:** Disruptive innovation opportunity: Emphasize simplicity and minimalism in advertising to create a unique and memorable brand image. - **Natural Beauty:** Disruptive innovation opportunity: Promote natural beauty and embrace imperfections to challenge traditional beauty standards. - **Unconventional Models:** Disruptive innovation opportunity: Feature non-traditional models to challenge conventional ideas of beauty and diversity. ### Where This Applies - **Fashion Advertising:** Disruptive innovation opportunity: Reimagine fashion advertising by focusing on simplicity and unconventional models. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce natural beauty campaigns that celebrate imperfections and challenge traditional beauty norms. - **Modeling and Photography:** Disruptive innovation opportunity: Explore unconventional and minimalist approaches to modeling and photography to create striking and memorable ad campaigns. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)