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# Luxurious Lobby Campaigns
The Celine Fall/Winter 2014 Ads Star Top Model Daria Werbowy

By M | Published 2014-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/celine-fallwinter-2014
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/daria-werbowy-for-céline-fw-1415-campaign-by-juergen-teller.html) & [celine](http://www.celine.com/)

For the Celine Fall/Winter 2014 [ad campaign](https://www.trendhunter.com/trends/star-studded), the French ready-to-wear brand chose high-fashion model Daria Werbowy as the collection's face. Talented photographer Juergen Teller captured the beautiful brunette model dressed head-to-toe in Celine's latest fashions in a glamorous lobby.

While many of the images of the shoot have yet to be released to the public, these images by Teller showcase Werbowy hanging out in a hotel as if she just finished a long day running around the city. Werbowy's makeup and hair is left natural as the [bold wool jackets](https://www.trendhunter.com/trends/auteur-studios-fall-2025), [jewel-toned necklaces and clutches](https://www.trendhunter.com/trends/galleria-handbag) take center stage. The images capture Werbowy's fashionable lifestyle with close-up shots of various pieces from the Celine collection as if they were Werbowy's own belongings. Many of the pieces, such as a mustard yellow tote, are colorful enough to stand alone.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 77% | Activity: 42% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **High-fashion Model Campaigns:** Disruptive innovation opportunity: Companies can leverage high-fashion models to create visually stunning ad campaigns that showcase their products in a luxurious setting.
- **Glamorous Lobby Fashion:** Disruptive innovation opportunity: Fashion brands can utilize glamorous lobbies as backdrops for their ad campaigns, creating a sense of luxury and sophistication.
- **Natural Beauty Aesthetic:** Disruptive innovation opportunity: Beauty companies can embrace the natural beauty trend by featuring models with minimal makeup and showcasing their products in close-up shots for a more authentic and relatable appeal.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: The fashion industry can adopt high-fashion model campaigns and implement glamorous lobby fashion settings to create visually stunning and aspirational advertisements.
- **Beauty:** Disruptive innovation opportunity: Beauty brands can embrace the natural beauty aesthetic by featuring models with minimal makeup and leveraging close-up shots to showcase their products in a more authentic and relatable way.
- **Hospitality:** Disruptive innovation opportunity: Hotels and luxury hospitality brands can collaborate with fashion and beauty companies to showcase their properties as glamorous lobby locations for fashion shoots, creating mutually beneficial partnerships.

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