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# At-Home Celiac Screening Kits
imaware's 'Celiac Disease Screening Test' is Convenient and Reliable

By Riley von Niessen | Published 2020-10-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/celiac-disease-screening-test
References: [imaware.health](https://www.imaware.health/at-home-blood-test/celiac-disease-screening)

imaware is an American proactive medical screening service that helps the many consumers throughout the country who avoid routine testing due to the cost and inconvenience that's often associated with it. One kit offered by the company is its 'Celiac Disease Screening Test,' which helps users who may be affected by the widely underdiagnosed disease.

Using key biomarkers, imaware tests the kits in its own laboratories in the United States, which are CLIA certified. To get their results, users just need to order their kit and then draw five drops of blood using imaware's pain-free lancet. Once the sample is collected and secured, they send it back. imaware will review their results, and share them online with the user within five days.

Image Credit: imaware

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 16% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **At-home Medical Screening:** Opportunities for companies to create at-home screening kits for other underdiagnosed diseases and illnesses.
- **Proactive Healthcare:** The rise of proactive healthcare startups that make medical screening more accessible and convenient for consumers.
- **CLIA Certified Laboratories:** Opportunities for labs to provide CLIA certification to at-home medical screening kits or partner with companies like imaware to perform lab testing services.

### Sectors Adopting This

- **Medical Devices:** Companies can develop innovative devices that make at-home medical testing even more convenient and accessible for consumers.
- **Healthcare Services:** Companies can disrupt the traditional healthcare model by providing more preventive care services, such as at-home screening kits.
- **Diagnostic Laboratories:** Diagnostic laboratories can partner with at-home medical screening companies to provide lab testing services and expand their customer base.

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