# Multifaceted Celiac Awareness Campaigns MIGHTYLICIOUS Gluten Free Launches a Big Campaign By Kalin Ned | Published 2025-04-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/celiac-awareness References: [nosh](https://www.nosh.com/pr/2025/04/17/awardwinning-mightylicious-gluten-free-celebrates-national-celiac-awareness-month-in-may-by-giving-back-with-donations--giveaways) & [mightylicious](https://mightylicious.com/collections/all)  MIGHTYLICIOUS Gluten Free, a producer of award-winning [gluten-free cookies and baking mixes](https://www.trendhunter.com/trends/glutenfree-treats), is marking National Celiac Awareness Month in May 2025 with a multifaceted campaign that includes charitable donations, consumer promotions, and educational outreach. Founded by Carolyn Haeler after her own celiac diagnosis, MIGHTYLICIOUS Gluten Free addresses common challenges of gluten-free living through products that prioritize taste and texture without compromising dietary requirements — from [seven cookie varieties](https://www.trendhunter.com/trends/antoninas-glutenfree) to four flour mixes. During National Celiac Awareness Month, the company will donate 10% of sales to Celiac.com while offering a 15% discount to consumers and running social media giveaways. The campaign also highlights practical guidance for maintaining a gluten-free lifestyle, outlining frequent pitfalls such as over-reliance on processed alternatives, [cross-contamination risks](https://www.trendhunter.com/trends/miltons-gluten-free-crackers), and unverified restaurant meals. Image Credit: MIGHTYLICIOUS Gluten Free ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 41% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Holistic Celiac Awareness Initiatives:** Comprehensive campaigns that blend charity, promotions, and education are reshaping how brands engage with specialized dietary communities. - **Consumer-educational Outreach:** Informative efforts to help consumers navigate gluten-free living are elevating brand trust and loyalty among health-conscious individuals. - **Social Media Engagement Through Giveaways:** Utilizing social media platforms for interactive promotions is creating new pathways for customer engagement and brand visibility. ### Who This Affects Most - **Gluten-free Food Products:** Increasing demand for allergen-friendly consumables opens opportunities for brands to innovate with high-quality, appealing alternatives. - **Health and Wellness:** The expansion of educational health campaigns is driving growth in wellness-focused industries offering supportive resources for dietary challenges. - **Digital Marketing and Social Engagement:** Leveraging digital strategies for awareness and consumer interaction is becoming central to modern marketing approaches in niche markets. ## Related on Trend Hunter - [Branded Celiac Awareness Initiatives](https://www.trendhunter.com/trends/celiac-awareness-month.md) - [Collaborative Gluten-Free Beers](https://www.trendhunter.com/trends/glutenfree-beers.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md) - [Non-GMO Kosher Cookies](https://www.trendhunter.com/trends/mightylicious-cookies.md) - [Free-From Cookie Ranges](https://www.trendhunter.com/trends/handcrafted-cookies.md) - [Gluten-Free Cookie Lineups](https://www.trendhunter.com/trends/mightylicious-gluten-free.md) - [Allergy-Friendly Recipe Collections](https://www.trendhunter.com/trends/allergyfriendly-recipe.md) - [Whimsical Free-From Cookie Mixes](https://www.trendhunter.com/trends/valentines-day-cookie-mixes.md) - [Ready-to-Use Gluten-Free Doughs](https://www.trendhunter.com/trends/glutenfree-dough.md)