# Ultra-Energizing Teas This Celestial Seasonings Tea Has as much Caffeine as a Cup of Coffee By Laura McQuarrie | Published 2021-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celestial-seasonings-tea References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17702-hain-celestial-tees-up-innovation-after-shrinking-sku-count) & [celestialseasonings](http://www.celestialseasonings.com/products/green/energy-tea-green-tea) Tea lovers know that they can choose a calming chamomile tea when they want to unwind or enjoy a black Celestial Seasonings tea for a boost of caffeine but now the brand is introducing products with even more targeted benefits. Although coffee is usually a go-to choice when it comes to getting an energizing boost, the brand's new [Energy Tea](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea) boasts as much caffeine as a cup of coffee. Available in both green and black varieties, the [energizing products for tea lovers](https://www.trendhunter.com/trends/supertea) offer a supportive way to start a morning or get through a foggy mid-day haze. While the black energy tea shares a natural vanilla flavor, the green variety is enhanced with a natural peach flavor and other flavors. Image Credit: The Hain Celestial Group ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Targeted Tea Benefits:** Celestial Seasonings is introducing teas with even more targeted benefits such as energy boosts, appealing to consumers looking for specific functional benefits in their tea choices. - **Caffeine-rich Tea:** The new Energy Tea from Celestial Seasonings boasts as much caffeine as a cup of coffee, providing a potential disruptive opportunity for consumers who want a healthier alternative to coffee but with the same caffeine kick. - **Flavored Tea:** Celestial Seasonings offers flavored options for their energy teas such as natural vanilla and peach, giving consumers more choices and encouraging them to explore different flavor profiles in their teas. ### Industries Being Reshaped - **Tea Industry:** Tea companies could innovate by offering more targeted benefits in their tea products, appealing to specific consumer needs and preferences. - **Coffee Industry:** The caffeine-rich tea trend could disrupt the coffee industry by offering consumers a healthier alternative to coffee with the same energy benefits. - **Flavor Industry:** Companies specializing in flavor could partner with tea manufacturers to create unique and innovative tea flavors, tapping into consumers' interest in expanding their tea choices beyond traditional options. ## Related on Trend Hunter - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Tea-Based Energy Shots](https://www.trendhunter.com/trends/hteao-energy-shots.md) - [Energy-Boosting Matcha Blends](https://www.trendhunter.com/trends/dynamo-organic.md) - [Low-Caffeine Coffee-Like Teas](https://www.trendhunter.com/trends/bloom-brew-puerh-teas.md) - [Energizing Summertime Teas](https://www.trendhunter.com/trends/yerba-madre-watermelody.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md)