# Dressed-Down Covers Eva Mendes Rocks a White Tee for Allure Magazine By lourdes sanchez bayas | Published 2008-12-18 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/celebs-dressed-casually-on-covers-eva-mendes-rocks-a-wet-t-shirt-and-shorts References: [blog.themavenreport](http://blog.themavenreport.com/?p=9760) & [allure](http://www.allure.com/magazine/2009/01/eva_mendes) A scorching hot Eva Mendes is posing for the cover of the January 2009 issue of Allure Magazine. The Cuban-American bombshell is no stranger to [sexy photo shoots](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). Mendes had a [Calvin Klein perfume ad](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) banned a few months ago because the adverts were considered to be too racy and risque; the video and the prints featured a [nude Mendes sensuously](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) and suggestively rolling around in bed. Meanwhile, Allure went with a very different look on this cover than the ones we usually expect to see on the glossy. In the shoot, Eva is dressed in a very casual sheer tee shirt accompanied by a pair of beige baggy shorts. The photos were shot by Michael Thomson. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 70% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Casual-style Covers:** Disruptive innovation opportunity: Explore new ways to present and showcase celebrities on magazine covers by featuring them in casual and comfortable attire. - **Controversial Advertisements:** Disruptive innovation opportunity: Push boundaries in advertising by creating provocative and polarizing campaigns that generate buzz and attention. - **Diversifying Celebrity Image:** Disruptive innovation opportunity: Break away from traditional glamorous portrayals of celebrities and embrace more natural and relatable images in photo shoots. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Introduce new clothing lines that focus on comfortable and casual styles for everyday wear. - **Media and Publishing:** Disruptive innovation opportunity: Redefine the standards and expectations of magazine covers by featuring unconventional and diverse images that capture the audience's attention. - **Beauty and Fragrance:** Disruptive innovation opportunity: Challenge societal norms and perceptions of beauty by promoting fragrances that celebrate natural and authentic beauty. ## Related on Trend Hunter - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Actress-Approved Kitchen Sponges](https://www.trendhunter.com/trends/skura-style-x-eva-mendes.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)