# Branded Yoga Events Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees By Laura McQuarrie | Published 2015-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-yoga-class References: [refinery29](http://www.refinery29.com/2015/08/91455/hot-yoga-98-degrees-nick-drew-lachey?utm_source=feed&utm_medium=rss) & [budlight](http://www.budlight.com/summerbucketlist.html) It might not seem that beer brand Bud Light, boy band 98 Degrees and fitness have anything in common, but one unique [celebrity yoga class](https://www.trendhunter.com/trends/strong-moves) brings all three together. The unusual yoga class was part of [Bud Light's #UpForWhatever campaign](https://www.trendhunter.com/trends/go-for-dos), cleverly pairing the activity of [hot yoga](https://www.trendhunter.com/trends/les-mills-yoga) (often practiced at 98°F and up) with members of 98 Degrees. All in the spirit of fun, the 30-minute New York City yoga class featured new names for familiar stretches like "reaching-for-the-last-Bud-Light-in-the-fridge" pose. As part of the campaign to inspire spontaneity and adventure, this is just one activity on Bud Light's fun #SummerBucketList. Other outrageous activities include helping fans live out their dreams of playing pool in a swimming pool, making a raft out of recycled materials or make their debut as a DJ. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Branded Fitness Events:** Brands can host unique and fun fitness events to attract and engage with their target audience. - **Unconventional Yoga Classes:** Incorporating unique themes and activities can increase interest and participation in yoga, attracting new audiences. - **Immersive Marketing Campaigns:** Interactive and adventurous campaigns like Bud Light's #UpForWhatever can create buzz and loyalty among customers. ### Who This Affects Most - **Beer and Alcohol:** Brands in the beer and alcohol industry can leverage events and unique experiences to engage with their audience and increase brand loyalty. - **Celebrity Endorsements:** Celebrities can be leveraged to add excitement and appeal to branded events, reinforcing the brand's image and message. - **Fitness and Wellness:** The fitness industry can collaborate with brands to create unique and engaging experiences for their customers that go beyond traditional workout classes. ## Related on Trend Hunter - [Multi-City Workout Tours](https://www.trendhunter.com/trends/movement-live-by-michelob-ultra.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Branded Energy Drink Events](https://www.trendhunter.com/trends/padel-classic-2024.md) - [Beer-Branded Music Platforms](https://www.trendhunter.com/trends/chill-amplified.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Drop-In Wellness Solutions](https://www.trendhunter.com/trends/beyond-yoga.md)