# Juicy Celeb Obesssion Sites ‘F&$k Yeah Ed Westwick' is One Gossip-Worthy Website By Shelby Lee Walsh | Published 2009-06-11 | Updated 2009-06-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-worship-ed-westwick References: [fuckyeahedwestwick.tumblr](http://fuckyeahedwestwick.tumblr.com/) Ed Westwick rocks the socks of hoards of Gossip Girl fans (and anyone with eyes for that matter). The website “F#$k Yeah Ed Westwick” is a testament to the beauty that radiates from this [Hollywood](https://www.trendhunter.com/trends/persol) hunk. The website is constantly updating pictures, videos and quotes of the star, all for your [viewing pleasure](https://www.trendhunter.com/trends/flickd). “I'm a little more secure and less destructive than my character Chuck Bass.” (Ed Westwick) How dreamy:awww! **Implications** - Many consumers who are regularly exposed to the media, as is rather common in today's technology-driven world, have developed infatuations and strong curiosities with various [pop culture icons](https://www.trendhunter.com/trends/avani-gregg). Whatever the reason for such obsessions, companies and businesses will benefit by providing consumers with a variety of ways and methods to indulge in their celebrity preoccupations. In doing so, consumers will be more likely to return to that company to meet their other needs. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 69% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Celebrity Fan Websites:** With the rise of consumer obsession with pop culture icons, companies can create or sponsor fan websites as a way to engage with consumers and create a stronger brand following. - **Personalized Celeb Content:** Creating platforms with curated content for individual celebrities can allow consumers to indulge in their obsession while providing personalization opportunities for companies to market towards. - **Micro-influencer Marketing:** Utilizing niche fan sites and micro-influencers can provide cost-effective and targeted marketing strategies for businesses seeking to expand their celebrity brand reach. ### Industries Being Reshaped - **Entertainment:** Movie studios and production companies can leverage the obsession with celebrity culture by sponsoring fan websites, social media pages, and other platforms to create buzz around upcoming projects. - **Fashion:** Fashion companies can collaborate with celebrity influencers or sponsor fan sites to showcase their products on highly visible platforms with a dedicated following. - **Social Media Marketing:** Social media marketing agencies can create strategies for clients to capitalize on celebrity culture and utilize fan sites or micro-influencers as part of a targeted marketing campaign. ## Related on Trend Hunter - [Y2K Lip Gloss Campaigns](https://www.trendhunter.com/trends/lancome-juicy-kissing-web.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [TV-Specific Pop Informants](https://www.trendhunter.com/trends/tv-show-aficionados.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md)