# Rise of Triathletes J.Lo Trains for Nautica Malibu Triathlon By Marissa Brassfield | Published 2008-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-triathletes-jlo-trains-for-nautica-malibu-triathlon References: [thesuperficial](http://thesuperficial.com/2008/08/jennifer_lopez_training_for_tr.php) & [nauticamalibutri](http://www.nauticamalibutri.com) Jennifer Lopez is proving how quickly a new mom can regain her figure with the right motivation by training for the upcoming [Nautica Malibu Triathlon](http://www.nauticamalibutri.com/) at Zuma Beach. The triathlon is taking place on September 13-14, and proceeds will go to the Children’s Hospital of Los Angeles. The event features a half-mile swim, eighteen-mile ride and four-mile run. J. Lo gave birth to twins Max and Emme in February. From the looks of these photos, she’s hard at work. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Fitness for New Moms:** Opportunity for developing fitness programs specifically designed for new moms looking to regain their figure after giving birth. - **Charity Triathlons:** Disruptive potential in organizing triathlons with proceeds going towards charitable organizations, providing a unique and socially-motivated fitness experience. - **Celebrity Fitness:** Possibilities for leveraging celebrity influence in promoting fitness and wellness initiatives, capturing public attention and fostering engagement. ### Who This Affects Most - **Fitness and Wellness:** Opportunities for creating fitness programs and products tailored to the needs of new moms. - **Event Management:** Potential for event organizers to create unique and meaningful triathlons that support charitable causes. - **Celebrity Endorsements:** Disruptive potential in the fitness industry by partnering with celebrities to promote and endorse fitness programs and products. ## Related on Trend Hunter - [Fitness-Focused Baby Strollers](https://www.trendhunter.com/trends/baby-jogger.md) - [Motherhood Movement Challenges](https://www.trendhunter.com/trends/moved-by-motherhood.md) - [Hybrid Athletic Events](https://www.trendhunter.com/trends/lt-games.md) - [Inaugural Demanding Fitness Competitions](https://www.trendhunter.com/trends/worlds-toughest-mile.md) - [Unique Fitness Plan Apps](https://www.trendhunter.com/trends/athli.md) - [Data-Driven Women's Ultramarathons](https://www.trendhunter.com/trends/lululemons-further-ultramarathon.md) - [Celebrity-Endorsed RTD Margaritas](https://www.trendhunter.com/trends/house-of-delola.md) - [Sports Training Software Providers](https://www.trendhunter.com/trends/british-triathlon.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)