# Military Couture Beyonce Rocks Alexander McQueen at World Music Awards By lourdes sanchez bayas | Published 2008-11-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-soldierly-couture-beyonce-rocks-steve-mcqueens-military-collectio References: [dresslikestarz](http://www.dresslikestarz.com/2008/11/11/dress-like-beyonce-alexander-mcqueen-military-trend/) & [justjared.buzznet](http://justjared.buzznet.com/page/15/) Pop diva Beyonce kicked off the November 9th, 2008 World Music Awards in Monte Carlo, Monaco with drama and style. Beyonce, a devout fan of British fashion designer Alexander McQueen, wore a getup from his Fall 2008 [military-inspired collection](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) and rocked it with cache, panache and a bad-ass femme fatale attitude. The diva wore her Gareth Pugh Freddy Krueger-like hand accessories as she performed “Single Ladies (Put a Ring On It).” Dresslikestarz noted, “Beyonce opted for a gold detailing and ornate trims set off slick military cut jacket from Alexander McQueen, perked up with [shiny skinny leggings](https://www.trendhunter.com/trends/lisous-empire-collection) from Temperley London and strappy golden killer heels to create an ultimate military rock chic style!” Check out more of Alexander McQueen’s military-inspired couture in the gallery’s last two photos. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Military-inspired Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for military-inspired fashion. - **Celebrity Fashion Influence:** Disruptive innovation opportunity: Create technology or platforms that allow consumers to instantly shop and recreate celebrity fashion looks. - **High-end Designer Collaborations:** Disruptive innovation opportunity: Facilitate collaborations between high-end designers and affordable brands to make luxury fashion more accessible. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Use advanced manufacturing technologies and automation to streamline the production process and reduce costs in the fashion industry. - **Sustainable Materials:** Disruptive innovation opportunity: Invest in research and development of sustainable materials for various industries including fashion, construction, and automotive. - **E-commerce and Retail:** Disruptive innovation opportunity: Develop virtual fitting technology or augmented reality applications to enhance the online shopping experience and reduce returns. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Luxurious Holiday Gift Collections](https://www.trendhunter.com/trends/mcqueen-holiday-2024.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)