# Celebrity Sadness Show Downs Anne Hathaway and Samuel L. Jackson Face Off In This Funny or Die Ske By Tana Makmanee | Published 2012-12-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-show-downs References: [buzzfeed](http://www.buzzfeed.com/lyapalater/forget-about-not-liking-anne-hathaway-and-watch-th) & [funnyordie](http://www.funnyordie.com/videos/314ad1c060/the-sad-off-with-samuel-l-jackson-and-anne-hathaway?rel=player) With the onslaught of new movies releasing this holiday season, what better way to promote an [upcoming film](https://www.trendhunter.com/trends/mms-red-one) than with a hilarious sketch on Funny or Die? Cue Anne Hathaway wearing a Les Misérables sweater and a jolly Samuel L. Jackson wearing a Santa hat. With each actor having an upcoming release that is dark in nature, Hathaway with *Les Misérables* and Jackson with *Django Unchained*, they proceed to engage in a “sad off," a battle of whose movie is darker or sadder in nature! Hathaway and Jackson battle it out in this [hilarious satirical war of the words](https://www.trendhunter.com/trends/bear-fight-whiskey-ad), with each actor stating a subplot of their movie in an attempt to prove its superiority over the other. With topics from each movie ranging from slavery to prostitution, the actors manage to keep the tone lighthearted and comical, adding even more hilarity to the video. This Funny or Die sketch is a fantastic way to promote each of these two upcoming movies. By taking the video sketch approach, these actors are able to [poke fun at themselves](https://www.trendhunter.com/trends/ritz-salty-club) and their movies, which is a great way to engage viewers. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Movie Promotion Via Funny Sketches:** Movie promotions can leverage on humor to create anticipation and conversation among audiences. - **Satire as Promotional Material:** Satirical content can provide an avenue for brands to engage viewers while staying true to their brand message and values. - **Dark Humor in Film Promotion:** Dark humor can be used to offset and create curiosity around serious and heavy-themed releases while still promoting the film effectively. ### Sectors Adopting This - **Film:** Filmmakers and studios can collaborate with digital media platforms to create promotional content that can entertain and engage potential viewers. - **Digital Marketing:** Digital marketing agencies can add comedy to their client's campaigns to increase online visibility and create buzz around a product. - **Media and Entertainment:** Media and entertainment companies can incorporate satire into their promotional material to entertain and engage viewers across different platforms and channels. ## Related on Trend Hunter - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Cheeky Movie-Referencing Mustards](https://www.trendhunter.com/trends/dont-worry-dijon.md) - [Light-Hearted Christmas Films](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep.md) - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Actress-Approved Christmas Ads](https://www.trendhunter.com/trends/actressapproved-christmas-ads-adjoa-andoh-plays-mrs-claus-in-boots-ad-the-c.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md)