# Celebrity Shark Attack Commericals Musician Seal is Eaten by a Shark in This New 'Shark Week' Ad By Mary Van Puymbroeck | Published 2017-05-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-sharkattack-commercial References: [adweek](http://www.adweek.com/agencies/seal-gets-eaten-by-a-shark-in-discoverys-new-ad-for-shark-week/) Each year, [Discovery Channel](https://www.trendhunter.com/trends/sharkey-temple) hosts 'Shark Week,' and this year the network released a hilarious celebrity shark attack commercial to get the attention of audiences. Created by Los Angeles ad firm 'AV Squad,' this commercial features [musician Seal performing](https://www.trendhunter.com/trends/silk-ad) on a seaside dock. He is performing his hit song 'Kiss From a Rose' with a great degree of zest. Right at the climax of the song, Seal is engrossed in singing to a rose, and is attacked by a shark that swallows him whole. The copy of the ad reads 'it's still a bad week to be a seal.' The result of this celebrity shark attack commercial is a tongue-in-cheek ad that reminds viewer of the shocking, high-entertainment value of Shark Week content. Discovery Channel's Shark Week begins July 23rd. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 12% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Celebrity Shark Attack Commercials:** The entertainment industry can utilize celebrities and social media to create viral and humorous marketing campaigns. - **Shark-themed Promotional Content:** Brands across all industries can leverage pop culture references, like Shark Week, to create content that resonates with audiences. - **Interactive Advertising Campaigns:** Marketers can design interactive campaigns that invite consumers to engage with brand content, like games and video ads. ### Who This Affects Most - **Entertainment:** The entertainment industry can incorporate pop culture references into their marketing campaigns to increase audience engagement and interest. - **Consumer Goods:** Companies in the consumer goods industry can use Shark Week as a theme for marketing their products to align with contemporary culture. - **Advertising and Marketing:** The advertising and marketing industry can create innovative campaigns that interactivity and personalization to increase engagement and brand awareness. ## Related on Trend Hunter - [Shark-Themed Donut Collections](https://www.trendhunter.com/trends/shark-assortment.md) - [Theatrical Shark Drinks](https://www.trendhunter.com/trends/sharkey-temple.md) - [Shark-Themed Dirty Sodas](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Sea Creature-Inspired Cupcakes](https://www.trendhunter.com/trends/shark-cupcake.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Gummy Shark-Garnished Lemonades](https://www.trendhunter.com/trends/shark-bait-lemonade.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md)