# Testicle-Detesting Ads Katherine Heigl and Funny or Die Team Up for the I Hate Balls Campaign By Harris Jay Rosenberg Alterman | Published 2011-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-neutering-ad References: [funnyordie](http://www.funnyordie.com/videos/b63f436ac2/katherine-heigl-hates-balls?rel=player) & [ihateballs](http://ihateballs.com/) In this latest video from FunnyorDie.com, actress Katherine Heigl gives a Public Service Announcement about the importance of neutering animals and her deep-seated hatred of balls on behalf of the I Hate Balls campaign -- wait, what? Her hatred of balls? -- yes, that is correct. She then goes on to describe the pros and cons of male genitalia with heavy favor in the cons section. The video is filled with a few visual spectacles that will leave men protecting their crotches. While this video is [humorous and certainly catches attention](https://www.trendhunter.com/trends/underpaid-women), Heigl’s message that [animals should be neutered](https://www.trendhunter.com/trends/humane-world-for-animals) still stands strong at the end. She evens gives you the opportunity to donate via text message or buy merchandise at Ihateballs.com. While I will be donating to her cause, I don’t think I will be purchasing an 'I Hate Balls' t-shirt anytime soon. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Anti-speciesism:** The I Hate Balls campaign promotes the anti-speciesism trend by urging neutering of animals and highlighting the unnecessary existence of male genitalia. - **Humorous Social Activism:** Humorous activism provides an opportunity to grab and retain attention for important, but serious, messages, as demonstrated by Katherine Heigl in her I Hate Balls campaign. - **Digital Philanthropy:** The I Hate Balls campaign sets an example of digital philanthropy through its use of text message donations and online merchandise sales. ### Industries Being Reshaped - **Animal Welfare:** The I Hate Balls campaign highlights the importance of animal welfare and provides opportunities for innovation in this industry. - **Comedy and Entertainment:** The I Hate Balls campaign demonstrates the use of humor in entertainment as a tool to promote social activism, opening up opportunities for more of such campaigns. - **E-commerce:** The I Hate Balls campaign uses e-commerce as a means for raising funds, demonstrating the potential for further innovation in the online retail space. ## Related on Trend Hunter - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Biologically Shaped Musical Gadgets](https://www.trendhunter.com/trends/balls-in-concert.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Candid Mother's Day Cards](https://www.trendhunter.com/trends/mothers-day-card-collection.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md)