# Celebrity Colognes Deseo for Men by Jennifer Lopez By lourdes sanchez bayas | Published 2008-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-male-fragrances-deseo-for-men-by-jennifer-lopez References: [style.popcrunch](http://style.popcrunch.com/j-los-new-mens-fragrance-print-ad/) Jennifer Lopez is consolidating her [perfume empire](https://www.trendhunter.com/trends/cosmic-20) with the launch of her [first men's fragrance](https://www.trendhunter.com/trends/finery-for-him) called Deseo for Men. The cologne is all about passion according to JLo. "I wanted to capture the intimate and personal nature of a man who is sexy, yet strong," Lopez said of her new cologne, a counterpart to Deseo for Women, launched last September. "Deseo means desire. Desire is a universal word that expresses [passion between two people](https://www.trendhunter.com/trends/pure-passion-perfume). I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture." said Jennifer. The cologne will be dropped on September 2008. More JLo below ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 77% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gender-specific Fragrances:** Opportunity for companies to capitalize on the growing demand for gender-specific fragrances, providing unique scents tailored to different genders. - **Celebrity Brand Extensions:** Celebrities can leverage their brand influence to expand into new markets, such as the fragrance industry, opening up innovative opportunities for collaboration and product development. - **Emotional Fragrances:** Creating fragrances that evoke specific emotions, like passion and desire, enables brands to tap into the consumers' desire for experiential and personalized products. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can explore collaborations with celebrities to launch new and unique fragrance lines that cater to different segments of the market, like gender-specific scents. - **Celebrity/entertainment Industry:** Celebrities can expand their brand reach by venturing into the fragrance industry, creating opportunities for cross-industry collaboration and brand extensions. - **Personal Care/beauty Industry:** Companies in the personal care and beauty industry can capitalize on the trend of emotional fragrances by developing innovative products that evoke specific emotions and experiences. ## Related on Trend Hunter - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Musky Oil Perfumes](https://www.trendhunter.com/trends/my-scent.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Athlete-Launched Inaugural Perfumes](https://www.trendhunter.com/trends/messi-eau-de-parfum.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Leathery Country Singer Colognes](https://www.trendhunter.com/trends/ranger-station-x-waylon-jennings-hoss.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Los Angeles-Honoring Fragrances](https://www.trendhunter.com/trends/louis-vuitton-ocean-blvd-colognes.md)