# Celebrity Lingerie Models Scary Spice for Ultimo Lingerie By lourdes sanchez bayas | Published 2008-04-23 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-lingerie-models-scary-spice-for-ultimo-lingerie References: [stylefrizz](http://stylefrizz.com/200804/mel-b-scary-ultimo-lingerie-ads/) Ultimo Lingerie of England has hired Melanie “Scary Spice” Brown as the face and body of their [new lingerie line](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). The first promotional photos have just been released and can be viewed in the gallery. The pictures shot in a Los Angeles mansion show Melanie in a daring photo shoot above the LA skyline in an array of [sexy two-piece items](https://www.trendhunter.com/trends/winter-heat-collection) which include [white lace French knickers](https://www.trendhunter.com/trends/for-love-and-lemons-1) in stiletto. Ultimo is the leading lingerie brand in the UK. Melanie is a singer/stage performer and not a professional model and that may account for the fact that she doesn't exactly look comfortable during the shoot; she doesn't quite look sultry enough. But to hell with that! Scary looks very, very sexy and she's got a bangin' body to boot! ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements in Fashion:** The rise of celebrity lingerie models presents a disruptive innovation opportunity for fashion brands to leverage the influence of well-known figures to promote their products. - **Non-model Models:** The hiring of non-professional models, such as singers or stage performers, for lingerie campaigns offers a disruptive innovation opportunity for brands to appeal to a wider audience and challenge traditional beauty standards. - **Bold and Daring Photoshoots:** The trend of showcasing lingerie through daring and provocative photoshoots opens up a disruptive innovation opportunity for brands to push boundaries and create buzz around their products. ### Where This Applies - **Fashion:** The fashion industry can explore the trend of celebrity lingerie models to strengthen brand recognition and reach a wider consumer base. - **Entertainment:** The entertainment industry can partner with lingerie brands to elevate celebrities' images and create mutually beneficial collaborations. - **Photography:** The photography industry can capitalize on the trend of bold and daring lingerie photoshoots to offer their expertise and innovative concepts to brands and celebrities. ## Related on Trend Hunter - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Girl Group-Inspired Football Shirts](https://www.trendhunter.com/trends/spiceworld-football.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md)