# Faux Paparazzi Ads Celebrity Underwear Shots Mocked to Sell Wax Jobs By Christina Butty | Published 2009-05-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-inspired-ads-embarassing-incidents-sell-wax-jobs References: [advertolog](http://www.advertolog.com/paedia/prints/2007/05/19/187311/) Likely based on the famous flashing incidents of Paris Hilton, Britney Spears and other young starlets Australian advertising firm the Cavalry, has created an ad based on the ‘sightings,' geared at promoting [Brazilian waxes](https://www.trendhunter.com/trends/pubic-hair-skin). Featuring a young woman with similar description to Spears and Hilton, holding a champagne flute, getting out of a limo in an unflattering fashion, the [ad suggests women](https://www.trendhunter.com/trends/underpaid-women) ‘keep themselves tidy’ through Brazilian waxing. Nicely done! See the attached gallery for the ad and the real celebrity undershots that inspired the [faux paparazzi photos](https://www.trendhunter.com/trends/americas-next-top-primer). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Controversial Advertising:** Opportunities for businesses to create attention-grabbing ads that generate discussion and controversy. - **Body Positivity:** The rising trend of promoting body acceptance and embracing natural features, challenging traditional beauty standards. - **Influencer Marketing:** Utilizing the popularity and influence of celebrities and social media influencers to promote products or services. ### Who This Affects Most - **Advertising:** Opportunities for creative agencies to push boundaries and create unconventional ad campaigns. - **Beauty & Personal Care:** Rising demand for body grooming and beauty procedures, including waxing and other hair removal methods. - **Media & Entertainment:** Opportunities for media outlets to create content that challenges traditional beauty standards and promotes body positivity. ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)