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The GM Style Event at NAIAS

 - Jan 9, 2007
References: gmtv.feedroom
In our interviews with top designers at GM and Ferrari, we've learned that the auto industry is looking closely at the fashion industry as a source of inspiration. As this link becomes more significant, we're starting to see the two worlds merge. This weekend, GM revealed its latest cars at a celebrity fashion car show.

Jeremy Gutsche and I were invited by GM to come down to the event. Called the GM Style Event, the fashion show was held in Detroit for the North American International Auto Show (NAIAS). Several major revels occured at NAIAS, with the new Camaro being the star of the fashion show. GM has been trying to reinvent its brand and gain more recognition in the automotive market, so the show fits perfectly with their goals.

It was the first invitation only event that featured stars with cars strutting their stuff done the runway. Jay Z was the secret celebrity that kick started the show, riding in the GMC Denali Concept. Additional stars included Kristen Bell, Nick Cannon, CariDee, Carmen Electra, Vivica A. Fox, Laird Hamilton, Cheryl Hines. Jennifer Hudson, Minka Kelly, Jimmy Kimmel, Mario Lopez, Nick Lachey, Danny Masterson, Petra Nemcova, Rosie Perez, Gabrielle Reese, Ashley Scott and Christian Slater. There were also musical performances by Lady Sovereign and three-time Grammy-winner John Legend. The Front row audience was also filled with celebrities including Vanessa Minnillo, James Blunt, Dax Shephard, John Salley and Detroit Mayor Kwame Kilpatrick.

Style, fashion and design are so closely linked I think we can expect to see more events like this in the future.