# Heidi Klum Donates Oscar Dress Heart Truth Campaign By lourdes sanchez bayas | Published 2008-02-22 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/celebrity-charity-heidi-klum-to-donate-her-red-oscars-dress References: [fabsugar](http://fabsugar.com/1025254) The month of February is American Heart Month and [Diet Coke](https://www.trendhunter.com/trends/this-is-my-taste-campaign) has teamed up with the [National Heart, Lung, and Blood Institute](https://www.trendhunter.com/trends/aid-to-cart) to raise awareness of this disease that is one of the top killers of women in the USA. The Heart Truth, a national heart disease awareness campaign introduced the Red Dress as the national symbol for women and heart disease awareness. And from now until March 10, just visit diet coke's website MyCokeRewards and enter for a chance to win the red dress designed for Heidi Klum to wear at the 2008 Oscars! For every participant, Diet Coke will donate $1 to support women's heart health awareness and research, up to $250,000. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Heart Disease Awareness:** Opportunity for companies to raise awareness and support research for women's heart health. - **Celebrity Endorsement:** Utilize the influence of celebrities to promote social causes and charitable initiatives. - **Cause Marketing:** Brands partnering with nonprofits to create mutually beneficial campaigns that support a cause. ### Who This Affects Most - **Beverage:** Incorporate cause-related marketing initiatives to promote heart health and encourage consumer engagement. - **Apparel:** Collaborate with celebrities and designers to create exclusive products with a charitable component. - **Healthcare:** Invest in research and development for innovative solutions to prevent and treat heart disease in women. ## Related on Trend Hunter - [Charitable Heart Awareness Donations](https://www.trendhunter.com/trends/red-chocolate.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Heart Health Candy Partnerships](https://www.trendhunter.com/trends/essential-candy-and-enduring-hearts.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Antioxidant Berry Smoothies](https://www.trendhunter.com/trends/very-pom-berry-smoothie.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md)